BBB National Programs Archive
National Advertising Review Board Welcomes 21 New Members From Nation’s Top Companies, Ad Agencies, Universities
New York, NY – March 11, 2013 – The National Advertising Review Board (NARB) has named 21 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate. NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.
Five-member NARB panels are convened to review advertising claims following the appeal of a decision by the National Advertising Division (NAD) or Children’s Advertising Review Unit (CARU).
Panelists convene at the New York office of the Advertising Self-Regulatory Council (ASRC), hear evidence presented by witnesses, examine substantiation and determine whether claims made by national advertisers are truthful and accurate.
“We applaud these volunteers, each of whom is an expert in his or her own right, and we appreciate the companies that make such volunteer service possible,” said Howard Bell, Chairman, NARB.
“The NARB peer-review process – in place since 1971 – is representative of the advertising industry’s commitment to a marketplace that operates on the level, where honest advertisers won’t lose to competitors who skirt or ignore truth and accuracy, and where consumers can trust the advertising claims they read, see or hear,” added C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council and Executive Vice-President, Council of Better Business Bureaus.
NARB Class of 2013
| Darlene AbubakarSenior Director National Advertising and Marketing ProgramsAmtrak-National Railroad Passenger Corp. Randy Berkowitz Vice President, Market Research Combe Incorporated Anca Cornis-Pop Global Marketing Counsel Avon Products, Inc. Michael Donnelly SVP, Group Head Global Digital Marketing MasterCard Worldwide Javier Farfan Senior Director, Cultural Branding PepsiCo Beverages America Linda Gharib SVP, Digital Marketing Citibank, N.A. Jack Haber VP Global Advertising & Digital CP Adonis Hoffman Adjunct Professor Georgetown University Matt Kaudy Vice President, Marketing NASA Federal Credit Union Thomas Kinnear Professor of Entrepreneurial Studies, Executive Director Robin Korman SVP, Loyalty Marketing Wyndham Worldwide Corporation Elliot Lum Vice President, Strategic Marketing Columbia Records Division of Sony Music Michael McGough General Manager, Busch Media Group Anheuser-Busch InBev Gregory Pabst Program Director – Advertising University of San Francisco Tony Pace Chief Marketing Officer Subway Franchisee Advertising Fund Trust Meridyth Park SVP, Brand Strategy Bank of America Barb Scherer Senior Vice President/Regional Marketing Director, Florida Fifth Third Bank Chris Sorgie Corporate VP, Advertising New York Life Insurance Company Annette Stover Global Chief of Staff Havas Worldwide Andrew Swank SVP, Director of Account Management Cramer-Krasselt/New York Jan Wicks Professor & Graduate Coordinator University of Arkansas |