BBB National Programs Archive
National Advertising Review Board Welcomes 21 New Members From Nation’s Top Companies, Ad Agencies, Universities
New York, NY – March 11, 2013 – The National Advertising Review Board (NARB) has named 21 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate. NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.
Five-member NARB panels are convened to review advertising claims following the appeal of a decision by the National Advertising Division (NAD) or Children’s Advertising Review Unit (CARU).
Panelists convene at the New York office of the Advertising Self-Regulatory Council (ASRC), hear evidence presented by witnesses, examine substantiation and determine whether claims made by national advertisers are truthful and accurate.
“We applaud these volunteers, each of whom is an expert in his or her own right, and we appreciate the companies that make such volunteer service possible,” said Howard Bell, Chairman, NARB.
“The NARB peer-review process – in place since 1971 – is representative of the advertising industry’s commitment to a marketplace that operates on the level, where honest advertisers won’t lose to competitors who skirt or ignore truth and accuracy, and where consumers can trust the advertising claims they read, see or hear,” added C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council and Executive Vice-President, Council of Better Business Bureaus.
NARB Class of 2013
|Darlene AbubakarSenior Director|
National Advertising and Marketing ProgramsAmtrak-National Railroad Passenger Corp.
Vice President, Market Research
Global Marketing Counsel
Avon Products, Inc.
SVP, Group Head Global Digital Marketing
Senior Director, Cultural Branding
PepsiCo Beverages America
SVP, Digital Marketing
VP Global Advertising & Digital CP
Vice President, Marketing
NASA Federal Credit Union
Professor of Entrepreneurial Studies, Executive Director
SVP, Loyalty Marketing
Wyndham Worldwide Corporation
Vice President, Strategic Marketing
Division of Sony Music
General Manager, Busch Media Group
Program Director – Advertising
University of San Francisco
Chief Marketing Officer
Advertising Fund Trust
SVP, Brand Strategy
Bank of America
Senior Vice President/Regional Marketing Director, Florida
Fifth Third Bank
Corporate VP, Advertising
New York Life Insurance Company
Global Chief of Staff
SVP, Director of Account Management
Professor & Graduate Coordinator
University of Arkansas