BBB National Programs Archive

National Advertising Review Board Welcomes 22 New Members From Nation’s Top Companies, Ad Agencies, Universities

New York, NY –  Feb. 10, 2016   – The National Advertising Review Board (NARB) has named 22 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate.

NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.

Members of NARB’s 2016 Class are:

John Aguillard
Wisdom Marketing Group
Tim Alessi
Director of New Product Development
LG Electronics
John Bell
VP Enterprise Digital Marketing
Travelers Insurance
Michael Bollinger
Smith Brothers Agency, LP
Stephanie Borges
Vice President, Corporate Alliances
Six Flags Entertainment
Michael Brunner
Oscar Chilabato
Associate Professor
Johnson & Wales University
Cathy Davis
Executive Vice President
Leo Burnett
Kristin Fassler
Marketing Director
Penguin Random House
Russ Findlay
Head of Marketing-CMO
Matt Fitzpatrick
Director & Associate General Counsel – Beauty Care and Fabric & Home Care
The Procter & Gamble Company
Scott Hamula
Associate Professor and Chair Strategic Communications
Ithaca College
Albert Hwang
Vice President, Marketing
Prestige Brands, Inc
Pete Imwalle
EVP Chief Operating Officer
Andy Jung
Media Director-Global Marketing Communications
Scotts Miracle Gro
Cynthia Kleinbaum
Senior Director-Marketing
Gwynnie Bee
John McCafferty
President/Creative Director
McCafferty Advertising
Tim Pace
Managing Partner
Donahoe Pace
Steve Pacheco
Director, Advertising & Sponsorship
FedEx Services Marketing
Rafael Sulit
Head of US Brand Strategy and Implementation
National Grid
Richard Ward
President & CEO
Amanda Zaky
Senior Manager of Digital Media
Mars Snackfood US

Five-member NARB panels are convened to review advertising claims following the appeal of a decision by the National Advertising Division (NAD) or Children’s Advertising Review Unit (CARU).

Panelists convene at the offices of the Advertising Self-Regulatory Council (ASRC), hear oral arguments, examine substantiation and determine whether claims made by in national advertising are truthful and accurate.

To learn more about NARB or about advertising industry self-regulation, please visit our website:

“We are grateful for the exceptional contribution our volunteer panel members make to the advertising self-regulation mission. Their professionalism, expertise, and the time they devote have earned the outstanding respect given to our appellate process by participating advertisers, challengers, and attorneys.” Wally Snyder, Chair, National Advertising Review Board.

“The work of National Advertising Review Board panels underscores the advertising industry’s strong commitment to effective self–regulation,” added C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council and Executive Vice-President, Council of Better Business Bureaus. “These volunteers are unfailingly prepared and knowledgeable and they provide a fair but exacting review of challenged advertising claims.”