BBB National Programs Archive
San Corporation Participates In ERSP Forum
New York,NY– January 11, 2006 – The Electronic Retailing Self-Regulation Program (ERSP) has announced that SAN Corporation, marketers of the TIGHT ! dietary supplement, have been asked to discontinue certain performance, comparative, and exclusivity claims as well as consumer testimonials for the product. The marketer’s advertising was reviewed pursuant to an anonymous challenge.
ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).
ERSP reviewed core claims that include:
- “Maintain and even increase lean muscle tissue while burning stubborn fat in the hard to lose areas such as hips, buttocks, and thighs”
- “A formula…backed by over 800 clinical studies”
- “Safe, easy to use, and more importantly immediate and noticeable results in just a few days.”
- “TIGHT!…is the fi rst and only product to ever assemble pharmaceutical grade ingredients in the most sophisticated fat burner in the world. The purity level and potency is completely unmatched.”
- “The most powerful way to burn fat”
ERSP noted that the marketer submitted a number of articles and study summaries regarding the efficacy of the individual ingredients contained in the product. However, ERSP concluded that the marketer should discontinue its targeted weight-loss claims in the absence of any reliable evidence indicating that targeted weight loss resulted from use of the product or its ingredients at a dosage level similar to the amount found in the marketed product.
Though encouraged by the marketer’s representation that it is in the process of conducting testing on the TIGHT! product, ERSP recommended that the marketer refrain from communicating unsupported broad performance claims, pending the outcome of the testing.
ERSP recommended that the marketer discontinue the challenged comparative and exclusivity claims in light of the fact that there has been no comparative testing conducted on TIGHT! versus competitive dietary supplements.
ERSP recommended that the testimonials used in the advertising be discontinued. ERSP emphasized that any consumer testimonial used by SAN in future advertising must disclose that the weight loss experienced by consumers was achieved with the assistance of diet and exercise.
The company, in its marketer’s statement, said “S.A.N. disagrees with some of the recommendations made by ERSP with respect to its advertising of the TIGHT! product.” However, the company noted, “S.A.N. will modify its advertising of the TIGHT! product and take into consideration the recommendations made by ERSP in its final decision.”