BBB National Programs Insights

CFBAI reports excellent compliance by CFBAI and CCAI participants in 2018

CFBAI reports excellent compliance by CFBAI and CCAI participants in 2018

CFBAI’s Report on Compliance and Progress During 2018 finds that all 18 CFBAI companies achieved full compliance with their commitments to advertise to children under age 12 only foods that meet CFBAI’s Uniform Nutrition Criteria or to not engage in advertising to children. The nine confection companies that participated in CCAI, a program modeled on CFBAI for small and medium-sized confection companies, also met their program commitments.


 

Data Protection for Students Relying on a Virtual Learning Environment

Data Protection for Students Relying on a Virtual Learning Environment

Amidst school closures and other education uncertainties, education technology, or “ed tech” is at the forefront of conversation. We rely on their online tools to facilitate learning in a virtual environment. As a result, schools and ed tech companies have fallen under scrutiny as they navigate data protection and privacy for students. With advanced technology like exam proctoring software that can track a user’s eye movements, it’s no small wonder that the ed tech industry has now attracted the attention of Capitol Hill.


 

All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks


 

Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19

Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19

During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus. To safeguard their health and that of their families, consumers need to view these new, fast-moving advertising claims with skepticism and understand how they are evaluated for truthfulness.


 

Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles

CFBAI Core Principles

Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles

The nation’s 19 leading food, beverage, and quick service restaurant companies today have agreed to strengthen their voluntary commitments for responsible food marketing to children with the adoption of the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 2021 Core Principles. These principles now more strictly define what constitutes a child-directed audience and formally expand the definition of media coverage to include YouTube and influencer communications.


 

COVID ADVERTISING: WHAT CONSUMERS NEED TO KNOW

COVID ADVERTISING: WHAT CONSUMERS NEED TO KNOW

During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus. To safeguard their health and the health of their families, consumers need to view these new, fast-moving claims with skepticism and understand how advertising claims are and are not evaluated for truthfulness.


 

CFBAI: 13 years of Dynamic Self-Regulation

Family having breakfast small

CFBAI: 13 years of Dynamic Self-Regulation

The Children’s Food and Beverage Advertising Initiative (CFBAI) has been at work for almost 13 years helping address childhood obesity by improving the landscape of food advertising to children under age 12. Under CFBAI and CCAI’s Core Commitments, participants agree to advertise to children only foods that meet CFBAI’s scientifically based nutrition standards, or to not advertise at all to this age group.


 

Will the New Food Label Be the Gut Check That Motivates Consumer and Industry Changes?

father and son breakfast small

Will the New Food Label Be the Gut Check That Motivates Consumer and Industry Changes?

National Nutrition Month, sponsored every March by the Academy of Nutrition and Dietetics, urges consumers to start “Eating Right, Bite by Bite.” This is a useful reminder as the U.S. Food and Drug Administration (FDA)’s revised food label rolls out and offers us new tools to make informed food choices for ourselves and our families.


 

The Direct Selling Self-Regulatory Council


 

What You Should Know about the Direct Selling Industry


 

COPPA for App Developers


 

Top 5 Takeaways from the CCPA Hearings


 

CCPA is Here: How to Update Your Privacy Policy


 

What is the California Consumer Privacy Act?


 

Location Data and Privacy


 

Age Ain’t Nothing but a Number, Unless You Are Collecting It for Age-Screening Purposes


 

How to Protect Children’s Privacy Beyond Parental Controls


 

BBB EU Privacy Shield: Privacy Best Practices


 

Online Interest-Based Advertising Accountability Program: App Publishers Privacy Tips


 

Children's Advertising Review Unit (CARU): Consumer Privacy Tips