BBB National Programs Board of Directors


Board Chair - Ken Patel

Chief Ethics & Compliance Officer, The Procter & Gamble Company



Board Vice Chair - Mary Sophos

Formerly the Executive Vice President for Policy and Strategic Planning, Grocery Manufacturers Association


Picture of Dave Grimaldi

Dave Grimaldi

Executive Vice President, Public Policy, Interactive Advertising Bureau


Picture of Luis Hernandez

Luis-Xavier Hernandez

Global VP & General Counsel, Data, Privacy & Digital, Unilever



W. David Hubbard

Vice President and Deputy General Counsel, Verizon




Marla Kaplowitz

President and CEO, American Association of Advertising Agencies



Elaine D. Kolish

Principal, Elaine Kolish Consulting LLC




Bob Liodice

Chief Executive Officer, Association of National Advertisers



Carla R. Michelotti

President, Carla Michelotti LLC



Maureen K. Ohlhausen

Partner, Baker Botts




Brent Sanders

Associate General Counsel, Microsoft




Michele M. Totonis

Director Legal Affairs, LEGO



Picture of Eric Reicin

Eric D. Reicin

President & Chief Executive Officer, BBB National Programs, Inc.

Ex Officio Member


BBB National Programs (BBB NP) is the home of independent self-regulatory and dispute resolution programs that include the National Advertising Division, National Advertising Review Board, BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit, Children’s Food and Beverage Advertising Initiative, Children’s Confection Advertising Initiative, Direct Selling Self-Regulatory Council, Electronic Retailing Self-Regulation Program, Digital Advertising Accountability Program, and the Coalition for Better Advertising Dispute Resolution Program.

BBB NP is where corporations, industry, and trade associations work together to address issues of national and international importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.