BBB National Programs Board of Directors


Board Chair - Ken Patel, Vice President and General Counsel, Procter & Gamble


Board Vice Chair - Mary Sophos, Formerly the Executive Vice President for Policy and Strategic Planning, Grocery Manufacturers Association

Picture of Dave Grimaldi

Dave Grimaldi, Executive Vice President, Public Policy, Interactive Advertising Bureau

Picture of Luis Hernandez

Luis-Xavier Hernandez, Associate General Counsel and Data Protection Officer (USA), General Counsel (Canada), Unilever


W. David Hubbard, Vice President and Deputy General Counsel, Verizon



Marla Kaplowitz, President and CEO, American Association of Advertising Agencies


Elaine D. Kolish, Principal, Elaine Kolish Consulting LLC


Bob Liodice, Chief Executive Officer, Association of National Advertisers


Carla R. Michelotti, President, Carla Michelotti LLC


Maureen K. Ohlhausen, Partner, Baker Botts



Brent Sanders, Associate General Counsel, Microsoft


Michele M. Totonis, Director Legal Affairs, LEGO


Picture of Eric Reicin

Eric D. Reicin, President & Chief Executive Officer, BBB National Programs, Inc.

Ex Officio Member

BBB National Programs (BBB NP) is the home of independent self-regulatory and dispute resolution programs that include the National Advertising Division, National Advertising Review Board, BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit, Children’s Food and Beverage Advertising Initiative, Children’s Confection Advertising Initiative, Direct Selling Self-Regulatory Council, Electronic Retailing Self-Regulation Program, Digital Advertising Accountability Program, and the Coalition for Better Advertising Dispute Resolution Program.

BBB NP is where corporations, industry, and trade associations work together to address issues of national and international importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.