Associate General Counsel
Brent Sanders is an Assistant General Counsel with Microsoft Corporation where he leads Microsoft’s advertising and consumer marketing legal teams. Brent and his team serve as trusted advisors to advertising and marketing professionals at Microsoft and are responsible for the legal management of Microsoft’s global advertising and marketing campaigns and Microsoft’s agency relationships. Brent and his legal team provide corporate-wide review of Microsoft’s advertising, product packaging, PR, contests, sweepstakes, and promotions. Prior to his current role, Brent’s team also oversaw the Worldwide Retail Sales & Marketing channel responsible for the distribution, marketing and promotion of Microsoft’s consumer software and hardware products.
Brent is actively involved in self-regulatory and new legislative developments that impact the advertising community. He is the Chair of the International Chamber of Commerce Marketing and Advertising Commission, is a member of the Association of National Advertisers Legal Affairs Committee, and the Children’s Advertising Review Unit Supporters Council of BBB National Programs.
Prior to joining Microsoft, Brent was a partner in the Seattle office of Perkins Coie LLP, where he advised clients on legal matters related to advertising, promotions and intellectual property and prior to that he was Corporate Counsel at Amazon.com. He received his J.D. from University of New Hampshire School of Law, his LL.B. from the University of Victoria and his B.Sc. from the University of Calgary.