BBB National Programs Newsroom

 

 

 

 

 

 

Decision

National Advertising Division Finds Dr. Squatch “No Harmful Ingredients” Claim Supported; Recommends Other Comparative Claims be Discontinued

New York, NY – December 5, 2023 – The National Advertising Division (NAD) determined that Dr. Squatch supported its “no harmful ingredients” claim, but recommended Dr. Squatch discontinue its use of the skull and crossbones imagery in the context of the “no harmful ingredients” and “Sh*t List”...

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Decision

National Advertising Division Recommends Royal Oak Modify or Discontinue Certain Claims for its Super Size Briquets

New York, NY – November 30, 2023 – In a challenge brought by Kingsford Products Company, the National Advertising Division (NAD) recommended that Royal Oak modify or discontinue certain comparative claims for its Super Size Briquets.

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Decision

National Advertising Division Finds Certain Xfinity Home Internet Claims Supported; Recommends Comcast Modify or Discontinue Others

New York, NY – November 30, 2023 – The National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its Xfinity home internet claim but recommended that Comcast modify or discontinue certain other claims about Verizon’s 5G Home Internet.


 

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Decision

National Advertising Division Recommends Cariuma Disclose Material Connection Between Cariuma Sneakers and Publisher of Social Media Posts

New York, NY – November 29, 2023 – The National Advertising Division (NAD) inquired about social media posts for Cariuma sneakers, and recommended that Cariuma clearly and conspicuously disclose its material connection to the endorser and publisher of the posts.

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Press Release

Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.

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Press Release

BBB National Programs Unveils New Guardrails for Child-Directed Advertising & Privacy in the Metaverse

McLean, VA – October 3, 2023 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse, a set of realistic, actionable recommendations and best practices intended to help companies develop metaverse experiences directed to children,...

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Press Release

BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework

McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).

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Press Release

BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors

McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...

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Blog

FTC Warns Influencers: Disclose Material Connections

Earlier this year the FTC revised its Guides for Endorsements and Testimonials and issued a guidance document answering questions about the Guides, as well as a proposed new rule on the use of consumer reviews and testimonials - almost promising businesses that the FTC would be taking a close look at influencer marketing.
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Blog

Comment to NTIA on Youth Mental Health, Safety, and Privacy Online

BBB National Programs responded to the NTIA request for comment to gather feedback on protecting minors’ mental health, safety, and privacy online.
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Blog

Unfamiliar and Unregulated Territory: Protecting Kids in the Metaverse

As a new frontier, the metaverse is full of opportunities for brands and also creates a lot of nuanced challenges for companies engaging with or marketing to children and teens. Responsible brands - large and small - should take proactive steps to better understand the advertising and privacy challenges in the metaverse.
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Blog

Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA

Every day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.
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Podcast

Privacy for Start-Ups

With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.

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    Podcast

    The Government Purchase of Private Data

    In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.

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      Podcast

      Ad Watchers: What is the appeal of an appeal? Getting to Know NARB

      In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self-regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. 

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      Podcast

      Filling Privacy Gaps with Soft Law Solutions

      In this episode of Privacy Abbreviated, our hosts are joined by the Future of Privacy Forum’s Jameson Spivack to discuss how industry-developed standards and best practices can guide policymaking allowing hard law to adopt the lessons learned from soft law.

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        Media Inquiry