BBB National Programs Newsroom

 

 

 

 

 

 

Decision

Direct Selling Self-Regulatory Council Refers Wayal Health Product Performance Claims to the FTC for Possible Enforcement Action

McLean, VA – June 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred Wayal Health to the Federal Trade Commission (FTC) for possible enforcement action after it failed to respond to a DSSRC inquiry into aggressive health-related product performance claims made on social media by the company and...

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Decision

National Advertising Review Board Recommends Modifications to T-Mobile Home Internet “Fast,” “High-Speed,” and “Reliable” Claims

New York, NY – May 25, 2023 – A panel of the National Advertising Review Board (NARB) found that T-Mobile‘s express claims for T-Mobile Home Internet (T-HINT) are supported, but recommended certain modifications to the claims so consumers understand the context in which they will receive internet service and the...

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Decision

National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationships for Renue by Science Dietary Supplements

New York, NY – May 25, 2023 – The National Advertising Division (NAD) recommended Renue by Science modify disclosures of affiliate relationships and modify or discontinue challenged YouTube videos to disclose the advertiser’s relationship to the speaker.

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Decision

National Advertising Division Finds HelloFresh “Flexible Plans” Claim Supported; Recommends Clear and Conspicuous Disclosure of “16 Free Meals” Material Terms

New York, NY – May 24, 2023 – The National Advertising Division (NAD) determined that HelloFresh supported the claim “Flexible Plans, Less Hassle: Add extra meals to any week’s order, change your delivery day or menu preferences, skip a week or cancel anytime” for its...

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Press Release

BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors

McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...

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Press Release

Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.


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Press Release

BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board

McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.

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Press Release

BBB National Programs Names Michelle R. Harris as Vice President, National Partners and Business Development

McLean, VA – January 4, 2023 – BBB National Programs today announced that Michelle R. Harris has been named Vice President, National Partners and Business Development, BBB National Programs. 

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Blog

Fifty Shades of Consumer Health Data: Unclear Expectations for Digital Privacy

While momentum continues to build around what a regulated consumer health privacy landscape looks like, the environment remains shrouded in shades of gray. To date, a risk-based approach to consumer health data does not exist, but we believe a sliding scale for the risks carried by consumer health data should.
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Blog

California Privacy Enforcement: Whose Job Is It Anyway?

The California Privacy Rights Act of 2020 went into effect bringing new privacy rights to California consumers and created the California Privacy Protection Agency. CCPA will continue to be enforced by the California Office of the Attorney Genera. Which begs the question: Whose enforcement is it anyway?
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Blog

Unsubstantiated Claims May Lead to Civil Penalties

The U.S. economy is built on a fair and transparent product marketplace. It is the responsibility of companies to have adequate substantiation for health and safety claims and to hold their competitors to the same standard.
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Blog

Data Privacy Advances, Despite Lack Of Federal Privacy Law

An appropriate federal privacy law would level the playing field for all companies and create much-needed uniformity in the digital marketplace to enable enhanced trust in the marketplace for businesses and consumers.
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Podcast

Ad Watchers: It’s not easy being green. What’s next in ESG?

In this episode of Ad Watchers, hosts Dan and Annie are joined by an Ad Watchers veteran, La Toya Sutton, now with The Clorox Company, ahead of Earth Day to discuss what’s new in green claims and the in-house perspective on addressing brand claims before they hit the shelves.
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Podcast

Privacy IRL: Meet the Hosts of Priv

Many people think privacy is a narrow lane, but in reality, privacy is so much more. In this episode of Priv, host Dona Fraser interviews our new co-host, Jason Cronk, on how he defines privacy, what drives him, and a little bit about his journey into a career in privacy.

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Podcast

Ad Watchers: Are you taking care of your health (claims)?

In this episode of Ad Watchers, hosts Dan and Annie break down the FTC’s new Health Products Compliance Guidance, which outlines how to ensure that claims about benefits and safety of health-related products are truthful, not misleading, and supported by science.
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Podcast

Ad Watchers: How Can You Ensure Your DEI Efforts Are Authentic?

As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful...

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Media Inquiry