Other Blog Articles

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Harmful Stereotyping in Advertising Must Not Be a “Forever Problem”

Though the annual celebration of Black History Month is drawing to a close, the plethora of issues raised by the study of Black history must always remain top of mind. For those of us who work in truth in advertising at BBB National Programs’ National Advertising Division (NAD), we are paying very close attention to the issues of diversity and stereotyping, as presented in various forms of advertising. Developing a mechanism to addressing representation in advertisements would not be simple, but the time is now to start the conversation. Harmful stereotypes in advertising must not be a forever problem.
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5 Tips for Truthful and Transparent Influencer Marketing and Product Reviews

BBB National Programs’ National Advertising Division is dedicated to truth-in-advertising. To help you ensure that influencer marketing and the use of product reviews in your advertising is both transparent and truthful, we offer the following five tips.
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In 2021, Consumer And Stakeholder Privacy Is About Defining Trust

As business and nonprofit leaders navigate the Fourth Industrial Revolution, consumer and stakeholder privacy has become a matter of defining trust. As new digital services and connected devices fueled by personal data flourish, consumers’ reasonable expectation of privacy shifts. If expectations do not match reality, it can lead to gaps in trust and new paths for litigation and regulatory enforcement. In this piece I outline a few 2021 privacy developments business and nonprofit leaders should note.
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Broadening the Definition of Express and Implicit Representation in Children’s Advertising

One way to gauge exactly how far we have come in implementing diversity and inclusion is by analyzing what we see on our screens, particularly in advertising. The Children’s Advertising Review Unit (CARU) recognizes the special vulnerabilities of children with their limited knowledge, experience, sophistication, and maturity and often places itself in children’s shoes to gain insight when assessing the role advertisement has in shaping their perception.
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