All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks
May 18, 2020 by BBB National Programs
On May 13, Laura Brett, VP of our National Advertising Division (NAD) joined Loeb & Loeb’s David Mallen to discuss the new Fast-Track SWIFT process. The SWIFT process has been officially launched and the NAD team has begun processing claims. This new resource for the advertising industry is intended to quickly resolve truth and transparency issues in digital advertising in less than a month. The SWIFT (Single Well-defined Issue Fast Track) process offers the same independent and impartial review of advertising claims as the standard NAD challenge process, but with a few key differences that Brett outlines on the webinar before diving into a live Q&A with attendees.
Suggested Articles
Blog
Take Care of Your “Health-Lite” Claims
Some advertisers believe they can avoid scrutiny when making health-related claims by making their claim “softer.” But context is key. Health benefit claims must comply with the FTC’s Health Products Compliance Guidance. The substantiation bar is not lowered by changing the approach to the health-related claim.
Read more
Blog
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
Business and nonprofit leaders in the U.S. may not feel so weighty a responsibility in assessing the global impact of AI, but we must realize AI’s power to impact our organizations, our local economies, our sectors, and our nation.
Read more
Blog
New Rules of the Road Can Sustain US Leadership on Interoperable Digital Data Flows
President Biden closed February 2024 with an EO that signaled an important development for how the U.S. plans to position and guard itself from global adversaries, and speaks volumes about how the U.S. views the next-generation impacts of data flows on the digital economy and how our nation can be better equipped as a global leader. Read our takeaways and future considerations.
Read more
Blog
KOSA (and Children’s Privacy) on the Move
The Kids Online Safety Act (KOSA) is gaining traction in the U.S. Senate after the most recent round of revisions released this month by Senators Richard Blumenthal and Marsha Blackburn, following on the heels of proposed changes to the COPPA Rule. Here are CARU's high-level takeaways from the KOSA revisions with some insight into each revision.
Read more