Cargill Voluntarily Discontinues Certain Claims for Nutrena® NatureWise® Chicken Feeds Following National Advertising Division Challenge

New York, NY – June 7, 2023 – Following a BBB National Programs National Advertising Division (NAD) challenge brought by competitor Purina Animal Nutrition LLC, Cargill, Incorporated voluntarily permanently discontinued certain comparative performance and superiority claims for its Nutrena® NatureWise® line of chicken feeds. 

In response to the challenge, Cargill maintained that it possessed adequate substantiation for such claims. However, Cargill informed NAD that it had chosen to permanently discontinue the advertising campaign featuring the challenged claims for business reasons unrelated to Purina’s challenge. Therefore, NAD did not review the claims on their merits.

In its advertiser statement, Cargill thanked NAD for its attention to this matter and stated that it is “proud of the work it does to nourish animals, including flocks fed Nutrena® NatureWise® Layer Feeds.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

 

Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.

 

 

 

 

Latest Decisions

Decision

AT&T Appeals National Advertising Division Recommendation to Discontinue or Modify Claim that Supplemental Coverage from Space is Presently Available

New York, NY – July 11, 2024 – In a Fast-Track SWIFT challenge brought by T-Mobile, the National Advertising Division recommended that AT&T Services, Inc. discontinue or modify the claim that its Supplemental Coverage from Space (SCS) is presently available to consumers.

Read the Decision Summary
Decision

In Two Fast-Track SWIFT Cases, National Advertising Division Recommends CoStar Discontinue Certain Claims for Homes.com Website

New York, NY – July 9, 2024 – In two Fast-Track SWIFT challenges brought by Move, Inc., the National Advertising Division recommended CoStar Group discontinue certain claims relating to the volume of traffic to CoStar’s website, Homes.com.

Read the Decision Summary
Decision

National Advertising Division Finds Certain Claims for Dawn Platinum Dishwashing Liquid Supported; Recommends Others be Modified or Discontinued

New York, NY – July 9, 2024 – The National Advertising Division determined that P&G supported its express Invisible Grease Claims as well as the implied claim, “Any difference in removal of grease and food residue between Dawn and Palmolive is meaningful to consumers” but recommended other...

Read the Decision Summary
Decision

Direct Selling Self-Regulatory Council Recommends Lyconet Discontinue Salesforce Member Earnings Claims

McLean, VA – July 1, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Lyconet America, Inc. discontinue certain earnings claims made by salesforce members on YouTube and Facebook.  

Read the Decision Summary