Charter Voluntarily Discontinues Certain Spectrum Mobile Comparative Claims Following AT&T’s National Advertising Division Challenge

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703.247.9330 / press@bbbnp.org

New York, NY – December 22, 2022 – In a BBB National Programs National Advertising Division (NAD) challenge brought by competitor AT&T Services, Inc., Charter Communications, Inc., d/b/a Spectrum, voluntarily discontinued certain comparative speed and reliability claims for its Spectrum Mobile services vs. AT&T Wireless. 

AT&T Services challenged claims made in three television commercials that:

  • Spectrum Mobile is the “most reliable” mobile service. 
  • Spectrum Mobile is more reliable than AT&T Wireless.
  • Spectrum Mobile has faster mobile data speeds than AT&T Wireless.
  • Unlike Spectrum Mobile, AT&T Wireless lacks the “speed you need to stream and connect in more places.”
  • Spectrum Mobile is America’s “leading” mobile service provider. 

 

In response to the challenge, Charter informed NAD that it had permanently discontinued the express “leading mobile service provider” claim and “most reliable mobile service” claim for independent business reasons. Charter also informed NAD that it would permanently discontinue the remaining comparative speed and reliability claims in the way they were alleged to be conveyed. Therefore, NAD did not review the claims on their merits.

In its advertiser statement, Charter stated that “Spectrum is proud of the unique combination of performance and value that it offers wireless customers throughout the nation and thanks NAD for its attention to this matter.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

Latest Decisions

Decision

National Advertising Division Recommends Dyper Modify Biodegradable Claims for Dyper Brand Diapers

New York, NY – January 31, 2023 – In a challenge brought by Kimberly-Clark Corporation, the National Advertising Division (NAD) determined Dyper, Inc. supported claims that certain components of its bamboo viscose diapers are biodegradable but recommended the claim be qualified in certain ways.

Read the Decision Summary
Decision

T-Mobile Voluntarily Discontinues “Customer Loyalty 4x Higher than Xfinity” Claim Following National Advertising Division Challenge by Comcast

New York, NY – January 31, 2023 –  Comcast originally filed a Fast-Track SWIFT challenge against competitor T-Mobile’s claim that it has “customer loyalty 4 x higher than Xfinity” made in a television commercial promoting T-Mobile’s Home Internet service. The National Advertising...

Read the Decision Summary
Decision

Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action

McLean, VA – January 26, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Perfectly Posh, LLC. to the Federal Trade Commission (FTC) and Utah Attorney General for possible enforcement action. The referral comes after a lack of...
Read the Decision Summary
Decision

National Advertising Division Finds Certain Claims for T-Mobile Home Internet Supported; T-Mobile Appeals Determination That Certain Claims Were Unsupported

New York, NY – January 23, 2023 – In a challenge brought by Comcast, the National Advertising Division (NAD) determined that T-Mobile’s advertising provided a reasonable basis for its price lock claim and concluded that other challenged claims did not convey false or misleading...

Read the Decision Summary