BBB NP Accountability Program Refers App Developer PlantSnap to Federal Trade Commission

Arlington, VA – October 8, 2019 – The BBB National Programs’ Digital Advertising Accountability Program referred the mobile app developer PlantSnap, Inc. to the Federal Trade Commission today. The referral was initiated after PlantSnap failed to participate in a self-regulatory review process looking into data privacy practices related to geolocation data and advertising.

The referral follows an inquiry by the Accountability Program into PlantSnap’s compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which are industry best practices for privacy in online advertising. The Accountability Program inquired into PlantSnap’s practices during routine technical monitoring of mobile apps for compliance with the DAA Principles involving the possible collection and use of data for interest-based advertising, including precise geolocation data. Interest-based advertising, also known as targeted advertising, uses this web- and app-derived data to infer people’s likely interests and serve ads to them on the basis of those interests.

“We are disappointed that PlantSnap did not respond to our repeated inquiries,” said Jon Brescia, vice president of the Accountability Program. “Our track record with companies has been overwhelmingly positive, with roughly 98% participation. Self-regulation relies on that kind of commitment—not just from the ad tech industry, but also from the publishers who interface directly with the end users.”

Today’s referral brings to 107 the number of public actions taken by the Accountability Program and the third referral of its existence.

 

Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.

 

 

 

 

Latest Decisions

Decision

National Advertising Review Board Finds Glad ForceFlex MaxStrength Trash Bag “25% More Durable” Claims on Packaging Not Misleading

New York, NY – May 23, 2024 – A panel of the National Advertising Review Board (NARB) determined that The Glad Products Company’s “25% more durable” claim for Glad ForceFlex MaxStrength bags, as it appears on the packaging of 45- 34- and 20-bag sizes, is not misleading.

Read the Decision Summary
Decision

Direct Selling Self-Regulatory Council Recommends Healy World Discontinue Health-Related and Earnings Claims in Compliance Inquiry

McLean, VA – May 21, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) has recommended that Healy World, a direct selling company that markets consumer health and wellness products, discontinue certain health-related product performance claims made on social media by its salesforce members.  

Read the Decision Summary
Decision

National Advertising Division Refers Problem Pregnancy Center to the MA Attorney General and Social Platforms for Review

New York, NY – May 16, 2024 – The National Advertising Division (NAD) referred advertising claims made by Problem Pregnancy, a crisis pregnancy center, to the Massachusetts Attorney General and social media platforms after the company failed to respond to NAD's inquiry.

Read the Decision Summary
Decision

National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued

New York, NY – May 16, 2024 – The National Advertising Division determined that HoldOn Bags has a reasonable basis to claim that its trash bags break down in compost environments, but recommended other claims be discontinued. 

Read the Decision Summary