Privacy Watchdog Brings Sharethrough into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – July 31, 2023 - BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), brought Sharethrough, a Montreal-based advertising exchange, into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising.
Sharethrough connects marketing campaigns, journalists, and content creators with supply-side advertising platforms in a variety of formats including display, video, and native advertising. DAAP monitors the digital marketplace for compliance with digital interest-based advertising best practices. As part of its ongoing monitoring activity, DAAP conducted a review of Sharethrough’s third-party targeted advertising practices.
- Adding a new easy-to-find Section 10, titled “Industry Self-Regulation & Ad Choices,” which includes a statement of adherence to the DAA Principles, a description of the DAA-developed IBA opt-out tool, and a link for users to access the tool.
- Changed the Ad Choices link so that it takes users directly to Section 4, “Why We Collect Your Information.”
- In Section 4, added a description of opt-out choices and a jumplink that takes users directly to the new Section 10.
In its advertiser statement, Sharethrough stated that it is “strongly committed to establishing trust and accountability within the ad tech ecosystem, among our partners, and to users.”
National Advertising Division Recommends MacuHealth Discontinue or Modify Certain Claims for Several Brands of Eye Health Dietary Supplements
New York, NY – September 21, 2023 – In a challenge brought by Vision Elements, the National Advertising Division (NAD) recommended that MacuHealth modify or discontinue certain claims for its dietary supplement products.
National Advertising Division Refers Advertising by SBLA Beauty to the Federal Trade Commission for Review for Failure to Participate
New York, NY – September 21, 2023 – The National Advertising Division (NAD) has referred advertising claims made by SBLA Beauty, Inc. to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to NAD’s inquiry.
Direct Selling Self-Regulatory Council Recommends Zallevo Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – August 31, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Zallevo modify or discontinue certain earnings and health-related product performance claims, including claims regarding treating serious health-related conditions.
Privacy Watchdog Brings Temu into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – August 29, 2023 - The Digital Advertising Accountability Program (DAAP) brought WhaleCo into compliance with the DAA Principles. Since beginning U.S. operations in September 2022, Shanghai-based WhaleCo’s mobile application, Temu, has quickly risen to become one of the top downloaded free apps.