National Advertising Division Recommends DIRECTV Modify or Discontinue Two Sports Central Claims

New York, NY – November 2, 2023 – In a Fast-Track SWIFT challenge brought by the National Football League (NFL), the National Advertising Division (NAD) of BBB National Programs recommended that, for DIRECTV Sports Central, DIRECTV, LLC either:

  • Discontinue the “gives you access to every game…” and “With access to every pro football game on DIRECTV, some guests might overstay their welcome” claims, or 
  • Modify the claims to clearly and conspicuously disclose that additional subscriptions beyond a DIRECTV subscription are required to watch every pro football game.

 

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to NAD. The challenged claims appeared in television advertising, a social media video, and on DIRECTV’s website. 

DIRECTV now offers its subscribers DIRECTV Sports Central, an integrated interface available through the DIRECTV Gemini device. Using the Sports Central interface, DIRECTV customers can view a directory of sporting events in a single menu, including any live NFL games broadcast on channels that come with a DIRECTV subscription or those which require a third-party subscription.

At issue for NAD was whether the challenged claims convey the unsupported message that DIRECTV customers can watch every pro football game simply by virtue of subscribing to DIRECTV, without the need to purchase an additional streaming package or third-party subscription. 

NAD determined that DIRECTV’s advertising is not clear as to what sports programming is and is not available for viewing with the advertised service. 

While DIRECTV Sports Central allows DIRECTV customers to more easily access the games that come with their subscriptions, it does not allow them to watch pro football games for which they have not otherwise purchased a subscription.

Although NAD recommended that DIRECTV modify or discontinue the above claims, NAD noted that nothing in its decision precludes DIRECTV from making truthful and non-misleading claims about the benefits of DIRECTV Sports Central.

In its advertiser statement, DIRECTV stated that it “is pleased NAD recognized that the DIRECTV Sports Central experience provides unique value to consumers” and that it “will comply with NAD’s decision.” 

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release shall not be used for advertising or promotional purposes.

 

Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.

 

 

 

 

Latest Decisions

Decision

Direct Selling Self-Regulatory Council Refers Olive Tree Earnings Claims to the FTC and California AG for Possible Enforcement Action

McLean, VA – December 20, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) referred Olive Tree to the Federal Trade Commission (FTC) and California Attorney General's Office for possible enforcement action after Olive Tree failed to respond to a DSSRC inquiry into earnings claims.  

Read the Decision Summary
Decision

Children’s Advertising Review Unit Recommends JustPlay Discontinue or Modify Daisy the Yoga Goat Claims

New York, NY – December 19, 2024 - The Children’s Advertising Review Unit (CARU) launched an investigation into advertising for Just Play’s furReal Daisy the Yoga Goat seeking to determine if the toy’s product packaging and commercial advertisements comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.

Read the Decision Summary
Decision

In National Advertising Division Fast-Track SWIFT Challenge, Oral Essentials Voluntarily Modifies “Made in USA” Claims

New York, NY – December 19, 2024 – In a National Advertising Division challenge, Oral Essentials agreed to permanently modify its claim that certain Oral Essentials oral healthcare products are “Made in USA.” 

Read the Decision Summary
Decision

National Advertising Division Recommends Zuru Modify or Discontinue Certain Claims for its Rascals and Millie Moon Diapers

New York, NY – December 18, 2024 – The National Advertising Division recommended Zuru Edge Limited modify or discontinue certain claims for its Rascals and Millie Moon diaper products.

Read the Decision Summary