National Advertising Division Finds DoorDash Black Lives Matter Related Charitable Donation Claim Supported
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New York, NY – March 1, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that DoorDash, Inc., an online food ordering company, was able to support its website claim: “We are donating $1 million, with $500,000 going to Black Lives Matter and $500,000 to create a fund to be directed by the Black@DoorDash ERG (Employee Resource Group) towards state and local organizations.”
This inquiry was initiated through NAD’s routine monitoring program. NAD’s public interest mission to ensure consumers receive truthful advertising extends to companies’ representations committing to support social justice initiatives.
NAD reviewed whether DoorDash could support its representations that it was making significant monetary donations to Black Lives Matter and related charities.
Based on documentation provided by DoorDash that included invoices and acknowledgement letters, NAD determined that the challenged advertising claim was substantiated. NAD noted that it appreciates DoorDash’s commitment to social justice and its participation in the self-regulatory process.
In its advertiser statement, DoorDash stated that it is “pleased with NAD’s determination . . . that we fulfilled our promise to donate $1 million to organizations that support the Black community.” The advertiser further stated that it is “proud to continue to use our platform and voice to support and create programs that remove barriers for historically underserved communities.”
About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
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