National Advertising Division Finds DoorDash Black Lives Matter Related Charitable Donation Claim Supported

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703.247.9330 / press@bbbnp.org

New York, NY – March 1, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that DoorDash, Inc., an online food ordering company, was able to support its website claim: “We are donating $1 million, with $500,000 going to Black Lives Matter and $500,000 to create a fund to be directed by the Black@DoorDash ERG (Employee Resource Group) towards state and local organizations.”

This inquiry was initiated through NAD’s routine monitoring program. NAD’s public interest mission to ensure consumers receive truthful advertising extends to companies’ representations committing to support social justice initiatives. 

NAD reviewed whether DoorDash could support its representations that it was making significant monetary donations to Black Lives Matter and related charities. 

Based on documentation provided by DoorDash that included invoices and acknowledgement letters, NAD determined that the challenged advertising claim was substantiated. NAD noted that it appreciates DoorDash’s commitment to social justice and its participation in the self-regulatory process.

In its advertiser statement, DoorDash stated that it is “pleased with NAD’s determination . . . that we fulfilled our promise to donate $1 million to organizations that support the Black community.” The advertiser further stated that it is “proud to continue to use our platform and voice to support and create programs that remove barriers for historically underserved communities.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

###

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

Latest Decisions

Decision

National Advertising Division Recommends T-Mobile Discontinue Claims that Consumers Can “Save Up to 50%” with T-Mobile Home Internet

New York, NY – August 18, 2022 – The National Advertising Division (NAD) recommended that T-Mobile discontinue claims that consumers can “save up to 50% vs. National FCC Broadband Rate Benchmark” with T-Mobile Home Internet (T-HINT) and the implied claims that a consumer will save up to 50% if they...

Read the Decision Summary
Decision

National Advertising Division Finds T-Mobile Home Internet Availability Claim Supported, but Recommends “Save Up to 50%” Claim be Discontinued

New York, NY – August 18, 2022 – The National Advertising Division (NAD) determined T-Mobile US provided a reasonable basis for the claim that its T Mobile Home Internet (T-HINT) is “available to many households in most U.S. cities and towns” and the implied claim that T-HINT is available...

Read the Decision Summary
Decision

National Advertising Division Finds Certain Claims for Shark Vertex Supported; Recommends Other Vertex and Navigator Pet Pro Vacuum Claims Be Discontinued

New York, NY – August 16, 2022 – The National Advertising Division (NAD) determined that certain “no hair wrap” claims made by SharkNinja Operating, LLC for its Shark Vertex corded vacuum and Vertex Lightweight cordless stick vacuum were supported. NAD recommended that Shark...

Read the Decision Summary
Decision

NAD Finds Verizon 5G Ultra Wideband Expansion Claim Supported; Recommends 5G Ultra Wideband “Most Reliable” Claim be Discontinued

New York, NY – August 11, 2022 – The National Advertising Division (NAD) determined Verizon provided a reasonable basis for the message in its “Verizon is Going Ultra” commercial that Verizon 5G Ultra Wideband has expanded its coverage. However, NAD recommended that Verizon discontinue the “most reliable”...

Read the Decision Summary