Direct Selling Self-Regulatory Council Recommends Lovvare Discontinue Earnings and Product Performance Claims

McLean, VA – October 28, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Global Strong, LLC d/b/a Lovvare, a direct selling company that sells nutritional and wellness products, discontinue product performance and earnings claims made by salesforce members on Facebook and on the Lovvare website.

The five earnings claims and three product performance claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry. 

Earnings Claims

• “You can thank me when you achieve the financial freedom you deserve.”
• “Want to get paid for helping improve peoples quality of life?...You can earn up to $50,000 PLUS”
• “Be a part-time Lovvare enthusiast or turn this venture into your next full-time gig”
• “help you create your own flexible, fulfilling path—so you can earn what you need”
• “Whether you want the chance to earn a little extra income to help pay your bills or build a long-term home-based business, the possibilities await you at Lovvare”

Product Performance Claims

• “So on this COLLAGEN for a month that my friend Carey told me about after the VA threw fibro-antidepressant meds at me for my fibromyalgia, joint issues and perimenopause symptoms! And if you know me, I wasn’t having any of that. So I found an ALL-NATURAL-BASED NANO solution!!! What has changed in ONLY one month??!?!!!?! Amazing smooth skin, Thicker Hair and a new cowlick too, Joints feel a little better-I do feel it when I DONT take it!!! Symptoms of perimenopause GONE-ALL of them!!! And this is just the beginning!! When I told my friend about these she said “it’s literally reversing your age from the INSIDE-OUT!” if you have joint aches and pains, hair loss, stress, our Collagen and Silver is the BEST OUT THERE NOW!!! PM me for more info or comment”
• “Respiratory health: Silver can help support respiratory health by reducing inflammation in the lungs and fighting off harmful pathogens that can cause respiratory infections. Antiviral & Anti-fungal: Can help fight off certain viruses and fungal infections while reducing the severity of viral infections and fungal overgrowth in the body. Cardiovascular Health: Silver can help support cardiovascular health by reducing inflammation in the arteries and improving blood flow. Reduce Inflammation: Silver can naturally reduce inflammation throughout the body, potentially helping to alleviate symptoms of conditions such as arthritis and asthma.”
• “Has anyone tried Turmeric for Psoriasis? I've been taking it in a Trimbiotic Supplement from Lovvare with good results”

DSSRC was concerned that the challenged claims communicated the message that salesforce members can generally expect to earn significant or full-time income from the Lovvare business opportunity and that Lovvare products are efficacious in addressing serious health-related conditions. 

Lovvare did not attempt to substantiate the challenged product or earnings claims and informed DSSRC that none of the individuals responsible for the posts were current salesforce members or associated in any way with the Lovvare brand. 

Lovvare was able to successfully have two of the three product claims and one of the two earnings claims removed from social media. As to the one product claim and one earnings claim that remain accessible on social media, Lovvare reached out to the salesforce members to request that the posts be removed. In addition, DSSRC recommends that Lovvare contact the social media platform to request that the challenged posts be removed.

As to the three earnings claims that appear on Lovvare’s website, DSSRC recommends that Lovvare discontinue the claims.

Lovvare declined to provide a Company Statement. Instead, Lovvare informed DSSRC that it was exiting the direct selling channel in the United States and, thus, would not be disseminating claims in the future. DSSRC will continue to monitor the marketplace to verify Lovvare’s representation.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.