Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Health-Related Product Claims in Compliance Inquiry

McLean, VA – October 17, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs opened a compliance inquiry to review advertising claims made by Juice Plus+ and its salesforce members that had been the subject of a case closed in May 2023. In this compliance inquiry, DSSRC identified several claims challenged in the prior case that are still publicly accessible as well as blog and social media posts that were not part of the original inquiry. 

The advertising claims were made by Juice Plus+, a direct selling company that sells fruit and vegetable juice extract supplements, as well as by Juice Plus+ salesforce members. 

This compliance inquiry was brought to DSSRC by the same non-governmental advocacy group (NGO) that filed the initial challenge. The NGO contended that Juice Plus+ has failed to comply with DSSRC’s recommendations and provided DSSRC with several examples of what it believed to be unsupported health and safety claims, several of which were a part of the initial case.  

Juice Plus+ participated in the DSSRC process in good faith and was responsive to the requests of DSSRC, immediately removing or modifying nearly 30 of the blog and social media posts identified in the inquiry.  

After a thorough review of the social media posts still available to the public, DSSRC recommended that Juice Plus+ take several further steps to ensure that all substantive claims are properly supported and communicated truthfully and accurately in context. Once again, DSSRC also recommended that Juice Plus+ and its salesforce members use caution when presenting health-related claims and general health information. 

DSSRC appreciates Juice Plus+ for their ongoing efforts to remove or modify the rest of the claims from circulation.  

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.