Direct Selling Self-Regulatory Council Recommends Magnetude Jewelry Modify or Discontinue Earnings and Product Performance Claims

McLean, VA – June 6, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs opened a compliance inquiry to review advertising from Magnetude Jewelry, a multi-level direct selling company, following up on an administratively closed April 2023 case concerning earnings claims.

That inquiry, which was commenced as part of DSSRC’s compliance process, resulted in the identification of 20 social media posts that did not comply with the recommendations made by DSSRC in a 2021 case. 

Following the April 2023 case, DSSRC opened a second compliance inquiry after identifying eight additional social media posts disseminated by salesforce members on Facebook as well as a health-related statement on Magnetude Jewelry’s website regarding the health-related benefits that could be realized by using Magnetude Jewelry products.

Earnings Claims

• “Unlimited Earning….Unlimited earning potential!”
• “Have you thought about starting a second stream of income for your family?”

Health-Related/Product Performance Claims

• “For those that experience headaches, migraines, travel meditation or want better sleep, this is the mask for you…helps to boost melatonin for improved sleep. Increase cellular energy to counteract EMFs while you sleep.”
• “While we may not be medically ill, many of us suffer from disease such as stress-related headaches, migraines, chronic fatigue, excessive weight gain, low energy, low vitality, ached, pains and even depression…. Magnetude Jewelry bio-energetic necklaces, earrings and bracelets can help bring balances to our body and bring our body to equilibrium with more vitality!”
• “our pet tag can help with joint pain, inflammation, increased vitality and energy. Add it to their dog collar and see the difference.”
• “Have arthritis pain? Did you know that research shows that magnet therapy has the same pain relief effects for joint and also decreases inflammation like NSAID drugs or ice? It true! No negative side effects either! How awesome is that? … Click here to read the research on decreasing arthritis pain: [link provided]”
• “… scientifically proven to protect your electro magnetic field from all the common known sources of radiation, like Wi-Fi filters, your phone and of course 5G.. The company provides a great opportunity for passive income at a very affordable start up cost.”
• “give you the benefit of decrease pain and inflammation, helps with better sleep, counteracts the negative effects of EMFs, assist with cellular repair. There are energetics elements on the back of the jewelry that promotes calm, boosts serotonin and immune system.”
• “Our brain, heart, and nervous system contain electrical components and produce electrical fields, which are sensitive and can be influenced by EMFs. When a strong bio-magnet is put in an energy field, it increases the electrical field as well. (Faraday’s, Lorentz and Ampere’s law of physic). By wearing our jewelry in your energy field, you are increasing your electrical field, helping to counteract the energy depletion and negative effects from EMFs. Magnetude Jewelry has also embedded energy frequencies of Far-Infrared (FIR), Negative ion, and Germanium on the back of all of our bases. These energy frequencies are known to help increase blood flow, decrease inflammation, and boost serotonin. So, not only are you increasing your cellular energy, but there are healthy effects that can decrease pain, increase blood flow, boost your mood, and provide better sleep.”

DSSRC was concerned that the earnings claims may convey the message that Magnetude Jewelry salesforce members can generate significant income by participating in Magnetude Jewelry’s business opportunity and that the health-related product performance claims convey the message that Magnetude Jewelry products can effectively address and treat a number of health-related conditions. 

Magnetude Jewelry was responsive to this compliance inquiry and took appropriate and prompt steps resulting in the removal of all but two of the social media posts that were identified. For the social posts that remain publicly accessible by consumers, DSSRC recommended that Magnetude Jewelry take additional steps to have the posts removed and provide DSSRC with copies of the correspondence sent to the salesforce members responsible for the posts. 

DSSRC also remained concerned with language provided on the “Wellness/Research” page of the Company website stating: “By wearing our jewelry in your energy field, you are increasing your electrical field, helping to counteract the energy depletion and negative effects from EMFs. … These energy frequencies are known to help increase blood flow, decrease inflammation, and boost serotonin. So, not only are you increasing your cellular energy, but there are healthy effects that can decrease pain, increase blood flow, boost your mood, and provide better sleep.” 

In the absence of reliable and competent evidence to support the statements, DSSRC recommended that the health-related statement be modified or discontinued.

DSSRC will continue to monitor the online and social media advertising for Magnetude Jewelry by the company and its salesforce to ensure that the dissemination of such unsupported claims is not a systemic issue. 

All BBB National Programs case decision summaries can be found in the case decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.