Following National Advertising Division Challenge, Mobile Fox Voluntarily Discontinues Certain Claims for Solitaire Arena Game

New York, NY – March 19, 2024 – Following a challenge brought by the BBB National Programs National Advertising Division as part of its routine monitoring program, Mobile Fox Limited discontinued certain advertising claims promoting its Solitaire Arena mobile app game.

The National Advertising Division (NAD) challenged the claims:

  • “Play for 1 hour – You get $200”;
  • “You can use it to pay your own rents” [sic]; and
  • The implied claim that Solitaire Arena players will typically earn large amounts of money in a short period of time.

 

Mobile Fox informed NAD that it permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued. 

In its advertiser statement, Mobile Fox stated that it appreciates “the NAD's thorough review and opportunities to modify our advertising to ensure it aligns with regulations and best practices” and that “[c]ompliance with established guidelines will be a top priority as we continue bringing our products and services to market responsibly.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release shall not be used for advertising or promotional purposes.

 

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