NAD Refers Advertising for Verizon FiOS to FTC, FCC for Further Review After Advertiser Declines to Respond to Comcast Challenge

New York, NY – June 20, 2017  – The National Advertising Division has referred advertising claims made by Verizon Communications, Inc., to the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for further review, after the company declined to participate in a proceeding before NAD.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.

Comcast Cable Communications challenged claims made by Verizon for its internet speeds, including:

  • “Fastest Internet Available”
  • “Fastest Most Reliable Internet Available”
  • “Only FiOS has the Fastest Internet Available”
  • “FiOS is the fastest internet available with speeds up to 500Mbps”
  • “Only FiOS gives you equal upload and download speeds.”
  • “Instant Internet”
  • “Most People Don’t Have 50Mbps of speed.  Instant Internet is 750 Mbps.

The Competition Doesn’t Even Come Close.”

  • “PC Magazine’s #1 For Internet Speed 10 Years Running.”
  • “FiOS.  The Fastest Most Reliable Internet Available”
  • “Get 100% Out of All Your Devices”
  • “Fastest WiFi Available”
  • “We are a 100% Fiber Optic Network which means the fastest Internet
    and WiFi Available.”

Given the advertiser’s decision against participation in the self-regulatory process, NAD has referred the advertising at issue to the FTC for review, pursuant to NAD/CARU Procedures.

Note: A recommendation by NAD to modify or discontinue a claim is not a finding of wrongdoing and an advertiser’s voluntary discontinuance or modification of claims should not be construed as an admission of impropriety. It is the policy of NAD not to endorse any company, product, or service. Decisions finding that advertising claims have been substantiated should not be construed as endorsements.


Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.





Latest Decisions


National Advertising Division Recommends T-Mobile Discontinue or Modify “Price Lock” Claim for 5G Home Internet Service

New York, NY – June 17, 2024 – The National Advertising Division recommended that T-Mobile US discontinue its “Price Lock” claim for 5G home internet service or modify the claim to explain how T-Mobile’s “Price Lock” policy differs from a “price lock” which locks the price for the term of a service.

Read the Decision Summary

National Advertising Division Recommends Agendia Modify or Discontinue Certain Claims for MammaPrint and BluePrint Breast Cancer Tests

New York, NY – June 13, 2024 – The National Advertising Division recommended that Agendia modify or discontinue certain claims regarding the superiority of its MammaPrint and BluePrint tests for black women, including claims that GHI’s Oncotype DX test is inappropriate for black women and that it is biased,...

Read the Decision Summary

Following National Advertising Division Challenge, Perfect Play Voluntarily Discontinues Earnings Claim for Solitaire Smash Mobile App Game

New York, NY – June 12, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Perfect Play voluntarily discontinued the claim that consumers can win significant amounts of money by playing its Solitaire Smash mobile app game.  

Read the Decision Summary

National Advertising Division Recommends Telecom Business Solutions Modify its AI-Pro Advertising to Avoid Confusion with ChatGPT and OpenAI

New York, NY – June 11, 2024 – BBB National Programs’ National Advertising Division recommended that Telecom Business Solutions d/b/a, modify its AI-Pro advertising, which uses the terms “ChatGPT” and “GPT4,” to avoid confusion about the nature of AI-Pro’s products and services and its...

Read the Decision Summary