BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. 

The National Advertising Review Board panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance with self-regulatory decisions. 

Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs’ National Advertising Division and Children’s Advertising Review Unit decisions. In more than 90% of case decisions, companies voluntarily comply with any advertising recommendations made. In situations where an advertiser fails to make good-faith efforts to modify or discontinue advertising as recommended, cases are referred to the appropriate regulatory agency. 

These advertising programs are three of more than a dozen self-regulatory, accountability, and dispute-resolution programs of the independent non-profit organization, BBB National Programs.

For 2024, panel pool members include 98 distinguished leaders from three different categories:

  • National Advertisers
  • Advertising Agencies
  • Public Members (academics and other members of the public sector)


A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.

Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A’s), American Advertising Federation (AAF), Interactive Advertising Bureau (IAB), and BBB National Programs. The initial term is two years, and each member is eligible to be re-appointed for two additional two-year terms. This year 26 new members join 72 individuals returning to their distinguished roles.

“I extend a warm welcome to both our returning and new distinguished panel pool members as they embark on their 2024 mission to resolve advertising disputes truthfully and bolster consumer confidence," said Eric D. Reicin, President and CEO, BBB National Programs.

Following is the list of BBB National Programs’ National Advertising Review Board panel pool members for 2024. 


New Panel Pool Members 

New Public Members

  • A. J. Busé, Instructor, The Modern College of Design
  • Dr. Alicia D. Cooper, Associate Professor of Marketing & Marketing Program Coordinator, Department of Management, Marketing & Logistics, College of Business & Public Affairs, Alabama A&M University
  • Scott R. Hamula, Professor & Chair, Strategic Marketing, Integrated Marketing and Communications, Roy H. Park School of Communications, Ithaca College
  • Jeff Sheets, Teaching Professor, Brigham Young University


New Agency Members

  • Jeb Brown, Chairman & COO, Yes&
  • Michelle Edelman, CEO & Chief Strategy Officer, PETERMAYER
  • Daisy Expósito-Ulla, Chairman and CEO, d expósito & Partners
  • Doug Pinckney, CEO, Pinckney Hugo Group
  • Al Samuelian, Managing Director & Strategy, OMD
  • Robyn Streisand, Founder/CEO, The Mixx
  • Frances Webster, CEO, Walrus
  • Carol H. Williams, President, CEO & CCO, Carol H. Williams Advertising, Inc.


New Advertising Members

  • Robin Bennefield, Sr. Director, Editorial Content, Marriott International
  • Vivian Chang, Head of DTC Practice, The Clorox Company
  • Jessica Cipolla-Tario, Vice President, Global Creative Services, Global Marketing, Brand Management, Sony Interactive Entertainment
  • Tia Cummings-Hopkins, Former SVP, Marketing, Square
  • Brad Feinberg, Vice President of Media & Consumer Engagement, Molson Coors Beverage Company
  • Jennifer Haught, Director, Performance and Digital Marketing, Kohler Co.
  • J. Archie Lyons, Creative Director, Global Brand Division, Caterpillar
  • Warren Marenco Chase, Vice President, Managing Director, Copper Giants, Liberty Mutual
  • Michael Perdigao, President, Advertising & Corporate Communications, The Wonderful Company
  • Heather Roff, AVP, Total Video+ & Direct, L’Oréal USA
  • Juanita Slappy, Head of Multicultural Marketing, Cadillac, General Motors
  • Marissa Solis, SVP, Global Brand & Consumer Marketing, National Football League
  • Ramon Soto, SVP, Chief Marketing & Communications Officer, Northwell Health
  • Rebeca Vargas, Head of Marketing for Consumer Segments, Wells Fargo


To meet all of the 2024 National Advertising Review Board panel pool members, visit our website. Learn more about the National Advertising Review Board here.

To reach our media team, contact us at


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