Direct Selling Self-Regulatory Council Recommends PartyLite Discontinue Salesforce Member Earnings Claims
703.247.9330 / email@example.com
McLean, VA – December 21, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that PartyLite Worldwide, LLC, a multi-level marketing company, discontinue certain earnings claims made by salesforce members on social media platforms such as Facebook, LinkedIn, and YouTube.
The inquiry into PartyLite, which markets candles, home décor, and home fragrance products, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
The earnings claims that formed the basis of this inquiry include:
- “unlimited income potential”
- “…earn unlimited income by becoming a PartyLite consultant for only $12 today!”
- “You decide how much you want to earn. The Sky’s the Limit. A few hundred dollars can become a few HUNDRED THOUSAND dollars!”
- “Be your own boss, earn unlimited income, great trips and meet lifelong friends.”
- “I was able to earn some wonderful trips to places like Hawaii x 2, Aruba, a few cruises & one of them was a Mediterranean cruise & many other places!!”
As stated in DSSRC’s Guidance on Earnings Claims for the Direct Selling Industry, some words and phrases commonly used in earnings claims can carry a particularly high risk of being misleading to consumers. Such words and phrases include claims such as “financial freedom,” “full-time income,” “replacement income,” “residual income,” and “career-level income.” Furthermore, earnings claims must be substantiated and representative of a level of earnings that can be generally expected by the audience.
When DSSRC opened its inquiry and informed PartyLite of its concern that these types of earnings claims can lead a reasonable consumer to conclude that salesforce members can earn significant career level or replacement income from the PartyLite business opportunity, PartyLite did not contest DSSRC’s concerns. Instead, PartyLite took steps to have many of them discontinued.
Though PartyLite is making good faith, ongoing efforts to have all identified claims discontinued, some claims remain available to the public. DSSRC will continue to monitor the remaining posts to ensure that PartyLite is successful in its attempts to have all challenged posts discontinued or modified according to DSSRC’s recommendations.
National Advertising Division Recommends Dyper Modify Biodegradable Claims for Dyper Brand Diapers
New York, NY – January 31, 2023 – In a challenge brought by Kimberly-Clark Corporation, the National Advertising Division (NAD) determined Dyper, Inc. supported claims that certain components of its bamboo viscose diapers are biodegradable but recommended the claim be qualified in certain ways.
T-Mobile Voluntarily Discontinues “Customer Loyalty 4x Higher than Xfinity” Claim Following National Advertising Division Challenge by Comcast
New York, NY – January 31, 2023 – Comcast originally filed a Fast-Track SWIFT challenge against competitor T-Mobile’s claim that it has “customer loyalty 4 x higher than Xfinity” made in a television commercial promoting T-Mobile’s Home Internet service. The National Advertising...
Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action
National Advertising Division Finds Certain Claims for T-Mobile Home Internet Supported; T-Mobile Appeals Determination That Certain Claims Were Unsupported
New York, NY – January 23, 2023 – In a challenge brought by Comcast, the National Advertising Division (NAD) determined that T-Mobile’s advertising provided a reasonable basis for its price lock claim and concluded that other challenged claims did not convey false or misleading...