Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action
McLean, VA – January 26, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Perfectly Posh, LLC. to the Federal Trade Commission (FTC) and Utah Attorney General for possible enforcement action. The referral comes after a lack of response from Perfectly Posh to a DSSRC inquiry into aggressive earnings claims made on social media by Perfectly Posh salesforce members.
DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. Perfectly Posh is a direct-selling company that markets personal care and beauty products.
At issue are earnings claims indicating that Perfectly Posh salesforce members can replace their income by participating in the Perfectly Posh business opportunity. Claims included:
- “Do it to replace income. Enjoy the freedom, fun, & flexibility. Run YOUR hobby or business like YOU want to.”
- “Whether you are looking for a discount on great products for yourself and your friends and family, or a side gig to add some extra income, or to replace a full-time income.”
- “That’s all it costs for a LIFETIME discount on Perfectly Posh products! Do it for yourself. Do it for some extra spending money. Do it to replace income.”
- “Whether you just want extra money for vacations, or to pay down debt or to replace your full time income, I’m ready for you!”
After multiple attempts via mail and phone, Perfectly Posh has failed to respond to DSSRC’s inquiry and, pursuant to DSSRC Policies and Procedures, has now been referred to the FTC and the Utah Attorney General for possible enforcement action.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
703-247-9330 / press@bbbnp.org
Latest Decisions
National Advertising Division Recommends T-Mobile Discontinue Most Reliable 5G Network According to umlaut Claims
New York, NY – March 23, 2023 – In a challenge brought by AT&T Services, Inc., the National Advertising Division (NAD) recommended that T-Mobile, U.S., Inc. discontinue advertising claims that its wireless service has the most reliable 5G network according to the third-party testing company, umlaut.
National Advertising Review Board Recommends American Beverage Association Modify Certain Environmental Benefit Claims for “Every Bottle Back” Initiative
New York, NY – March 16, 2023 – A panel of the National Advertising Review Board (NARB) recommended that the American Beverage Association (ABA) modify certain aspirational claims regarding the use of recycled materials in bottles, as well as claims relating to ABA’s partnerships with...
Comcast Appeals National Advertising Division Recommendation to Modify or Discontinue Certain Advertising Claims for Xfinity Mobile
New York, NY – March 16, 2023 – In a challenge brought by AT&T, the National Advertising Division (NAD) recommended that Comcast Cable modify claims that its Xfinity Mobile service is the “fastest mobile service;” discontinue its “most reliable,” “highest ranked,” and “best network” claims for Xfinity...
National Advertising Division Finds Charter’s “Most Reliable Internet” Claim Supported; Recommendation to Modify or Discontinue Other Claims is Appealed
New York, NY – March 15, 2023 – Acting on a challenge brought by Frontier Communications, the National Advertising Division (NAD) determined that Charter Communications provided a reasonable basis for its “most reliable internet claim.” However, NAD recommended that Charter modify or...