Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action

McLean, VA – January 26, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Perfectly Posh, LLC. to the Federal Trade Commission (FTC) and Utah Attorney General for possible enforcement action. The referral comes after a lack of response from Perfectly Posh to a DSSRC inquiry into aggressive earnings claims made on social media by Perfectly Posh salesforce members.  

DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. Perfectly Posh is a direct-selling company that markets personal care and beauty products. 

At issue are earnings claims indicating that Perfectly Posh salesforce members can replace their income by participating in the Perfectly Posh business opportunity. Claims included:

• “Do it to replace income. Enjoy the freedom, fun, & flexibility. Run YOUR  hobby or business like YOU want to.”
• “Whether you are looking for a discount on great products for yourself and your friends and family, or a side gig to add some extra income, or to replace a full-time income.”
• “That’s all it costs for a LIFETIME discount on Perfectly Posh products! Do it for yourself. Do it for some extra spending money. Do it to replace income.”
• “Whether you just want extra money for vacations, or to pay down debt or to replace your full time income, I’m ready for you!”

After multiple attempts via mail and phone, Perfectly Posh has failed to respond to DSSRC’s inquiry and, pursuant to DSSRC Policies and Procedures, has now been referred to the FTC and the Utah Attorney General for possible enforcement action. 

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.