Privacy Watchdog Brings Luxury Eyewear Maker and Online Insurance Marketplace into Digital Advertising Compliance

For Immediate Release 

Arlington, VA – June 18, 2020 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) today released two new data privacy cases for Luxottica and Compare.com issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles (DAA Principles). 

Luxottica, an eyewear company known for its popular Ray-Ban and Oakley sunglasses brands and its LensCrafters chain of eyeglass retailers, and Compare.com, a Virginia-based insurance comparison website, now meet best practices for protecting online consumers by increasing their control over how their data is used in interest-based advertising. 

DAAP’s in-house technical monitoring determined that Luxottica’s websites for Ray-Ban and Oakley sunglasses did not meet the DAA Principles’ requirement for “enhanced” notice of targeted advertising and transmitted an inquiry letter to Luxottica. 

In response, Luxottica committed to compliance with the DAA Principles and worked with DAAP to add an enhanced notice link and disclosure describing third-party data collection to its U.S.-facing websites, as well as a link for consumers to opt out of interest-based advertising. The company also examined the collection practices of its suite of mobile apps to make sure that precise geolocation data was not collected for advertising purposes without providing correct notice and consent tools to app users. Going forward, Luxottica pledged to provide appropriate disclosures, notices, and consent tools to consumers as needed to comply with the DAA Principles. 

In the case of Compare.com, DAAP conducted a data traffic analysis on the company’s website in response to a consumer complaint. The analysis revealed the collection of personal data — in particular, web browser cookie data — by third parties for advertising purposes. However, the website lacked the clear and conspicuous notice of this activity and a personal data control mechanism recommended in the DAA Principles.  

After DAAP contacted Compare.com, the company agreed to implement each of DAAP’s recommendations, bringing itself into compliance with the DAA Principles. These requested changes included:   

  1. Incorporating an up-front “enhanced notice” link on every page where third parties collect cookie data, which leads directly to a description of this activity; 
  2. Providing a link to the DAA’s WebChoices page, to enable users to decide whether third parties can use their cookie data for ad tracking; and
  3. Adding a statement of adherence to the DAA Principles to the company’s privacy policy.  

 

Today’s case release represents DAAP’s 117th public action since the program began its self-regulatory mission in 2011. 

 

Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.

 

 

 

 

Latest Decisions

Decision

National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products’ Origin

New York, NY – July 17, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division determined that use of a flag image on product packaging for Kendal Nutricare’s Kendamil infant formula reasonably conveys a supported message about the products’ origin. 

Read the Decision Summary
Decision

In National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products

New York, NY – July 16, 2024 – The National Advertising Division has closed a Fast-Track SWIFT challenge regarding claims that GuruNanda’s coconut pulling oil products can “naturally reverse a cavity” and “reverse cavities.” 

Read the Decision Summary
Decision

National Advertising Division Refers Health-Related Advertising Claims for Prolacta’s Human Milk Fortifier to Regulatory Agencies

New York, NY – July 15, 2024 – The National Advertising Division will refer advertising claims made by Prolacta Bioscience for its Human Milk Fortifier to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for review.

Read the Decision Summary
Decision

AT&T Appeals National Advertising Division Recommendation to Discontinue or Modify Claim that Supplemental Coverage from Space is Presently Available

New York, NY – July 11, 2024 – In a Fast-Track SWIFT challenge brought by T-Mobile, the National Advertising Division recommended that AT&T Services, Inc. discontinue or modify the claim that its Supplemental Coverage from Space (SCS) is presently available to consumers.

Read the Decision Summary