National Advertising Division Recommends Revolve Group Modify Social Media Posts to Clearly Disclose Material Connection to Influencers

New York, NY – January 29, 2025 – As part of its routine monitoring program, BBB National Programs’ National Advertising Division inquired about the nature of the relationship between Revolve Group, Inc. and certain influencers. As a result of its inquiry, the National Advertising Division recommended Revolve modify influencer posts to clearly and conspicuously disclose the material connections between Revolve and influencers in its product gifting program.

At issue for the National Advertising Division (NAD) were Instagram posts from two influencers who tagged Revolve (@Revolve, #revolveme) but did not disclose any material connection between themselves and Revolve.

Revolve explained that it works directly with both influencers through a product gifting relationship. In exchange for receiving a clothing credit applicable towards Revolve products, the influencers agree to publish a certain number of social media posts featuring Revolve and to clearly and conspicuously disclose their relationship with Revolve. 

In response to NAD’s inquiry, Revolve contacted both influencers and requested they clearly and conspicuously disclose their material connection to Revolve. 

While certain Instagram posts were updated to include material connection disclosures in the first and second lines of the post, NAD noted that in one post, the influencer tags “@laneige_us @revolve #giftedbyrevolve” and in another only tags Revolve [@revolve] with the hashtag #giftedbyrevolve. NAD found that the disclosure (#giftedbyrevolve) runs words together and makes it difficult for consumers to understand. 

In addition, certain influencer posts stated, “Wearing @revolve @loversfriendsla #sponsored.” NAD determined that tagging brands, particularly when multiple brands are tagged, does not make clear that a brand is sponsoring the post, or which brand is sponsoring the post.

NAD recommended that Revolve take steps to ensure that its influencers’ posts make clear the influencers’ material connection to the brand and noted that Revolve should consult the FTC Endorsement Guides as a resource for clear and conspicuous disclosures.

Revolve committed to increased monitoring of influencers’ posts and modified its Brand Ambassador Guidelines and Checkout Terms to ensure compliance with the Federal Trade Commission’s (FTC) Endorsements and Testimonials Guides.

Consistent with this action, in its advertiser statement Revolve stated that it “will comply with NAD’s decision and recommendations.”

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