BBB National Programs’ Statement on the Establishment of a Global Cross-Border Privacy Rules (CBPR) Forum
703.247.9330 / press@bbbnp.org
McLean, VA – April 21, 2022 – Josh Harris, Director, Global Privacy Initiatives, BBB National Programs applauded the establishment of a Global Cross-Border Privacy Rules (CBPR) Forum, as announced today in a statement from U.S. Secretary of Commerce Gina Raimondo. Harris issued the following statement:
“The launch of a Global CBPR Forum is a key development in international cooperation on cross-border data flows. This Forum continues and expands the US approach to data flows and paves the way for new entrants into this system – particularly those countries that have developed or are developing a national data privacy certification. Additionally, this Forum provides a mechanism for such certifications to be cross recognized in a first-of-its-kind international exchange, helping to bridge different regulatory approaches to data protection and privacy.
I am happy to see the work of these governments realized, work that has been in development for several years. We look forward to continuing our support of this work in our capacity as a participating Accountability Agent for both the CBPR and PRP certifications.”
Read the Department of Commerce Statement here. Read the FAQs. Learn more about the BBB National Programs Global Privacy Division here.
###
About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, dispute resolution, and privacy. To learn more, visit bbbprograms.org.
About BBB National Programs Global Privacy Division: BBB National Programs Global Privacy Division helps businesses show their partners and customers that they put privacy first, no matter where they operate. Our programs serve as key elements of the Cross-Border Privacy Rules and Privacy Shield frameworks, bridging gaps between divergent privacy and data protection regimes. By embracing our independent accountability mechanisms, participating businesses strengthen standards for data privacy and enhance consumer trust in the digital marketplace.
Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.
Latest Decisions
National Advertising Division Recommends T-Mobile Discontinue or Modify Advertising for Free iPhone and 20% Savings Claim; T-Mobile to Appeal
New York, NY – November 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that T-Mobile discontinue or modify its advertising offering a free iPhone and 20% savings on monthly wireless services to better disclose the material conditions of the offer.
National Advertising Division Finds Realtor.com “#1 Site Real Estate Professionals Trust” Claim Supported
New York, NY – November 8, 2024 – In a challenge brought by competitor CoStar Group, the National Advertising Division determined that Move provided a reasonable basis for its claim that Realtor.com is the “#1 site real estate professionals trust.
National Advertising Division Recommends Verizon Discontinue or Modify Certain Claims for Satellite-Supported Texting Services
New York, NY – November 7, 2024 – In a Fast-Track SWIFT challenge brought by T-Mobile, the National Advertising Division recommended that Verizon either discontinue certain claims about satellite-supported texting services in remote locations or modify them to disclose the necessary conditions for Verizon customers...
Following National Advertising Division Challenge, PetIQ Voluntarily Discontinues Certain Claims for NextStar Flea & Tick Topical
New York, NY – November 6, 2024 – Following a National Advertising Division challenge, PetIQ discontinued certain claims for its NextStar Flea & Tick topical flea prevention and treatment product, which appeared on PetIQ’s website, social media, and third-party websites.