National Advertising Division Refers TWiiSH to the Federal Trade Commission for Review

New York, NY – May 30, 2024 – BBB National Programs' National Advertising Division has referred TWiish advertising claims and influencer practices for their “Peachy Clean” and “Zit Ain’t Cute” products to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to the National Advertising Division’s (NAD) inquiry. 

Twiish is a skincare company targeting teenagers. The following are representative of the claims that served as the basis for this inquiry.

Express Claims

• "The secret to clear, bump-free skin is TWiiSH" 
• Peachy Clean and Zit Ain't Cute use "powerhouse ingredients such as salicylic acid and colloidal silver" that "effectively tackle pimples without stripping or drying out your skin"
• "TWiiSH formulas meet an extra level of scientific validity making them friendly for adolescent skin types when analyzed for overarching pediatric dermatology criteria"

Implied Claim

• TWiiSH has been tested on/is safe for adolescent skin. 

Influencer Practices

• Influencers promote TWiiSH products without including sufficient or any disclosure of their material connection with the company.

Despite repeated outreach attempts, TWiiSH did not submit a substantive response to NAD’s inquiry or participate in the self-regulatory process. Per NAD/NARB Procedures, NAD has referred this matter to the FTC and appropriate platforms for review and possible enforcement action.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release shall not be used for advertising or promotional purposes.