Direct Selling Self-Regulatory Council Recommends Valentus Discontinue Earnings and Product Performance Claims

McLean, VA – December 23, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Valentus Global Enterprises, a direct selling company that sells nutritional and lifestyle products, discontinue earnings and health-related product performance claims made on social media and on the Valentus website.

The eight earnings claims and six product performance claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry. 

Earnings Claims

• “Steady income; Car bonus; First month earnings up to $700 or more”
• “Valentus Global provides the tools and support needed to create residual income streams. Start building your financial legacy with us! 🚀💼 #ValentusSuccess #ResidualIncomeSupport”
• “Financial Independence: …Whether you’re looking for a part-time side hustle or a full-time income stream, we’ve got you covered”
• “Dreaming of financial independence? Valentus Global offers a path to independence through our lucrative business model and unparalleled support system. Take the first step towards your dreams today!”
• “Have You Ever Considered Using Your Social Media To Generate An Income Online❓ Are You Interested In Working From Home❓ If The Answer Is Yes, Then I Have The Perfect Opportunity That Could Literally Change Your Life 😮🤩 ✔ Emphasis on health & wellness ✔ No previous experience needed ✔ Not just sales based ✔ Help others regain health while you  regain your financial freedom”
• [04:48] You’ve heard all about our incredible products. So how would you like more time and more money to enjoy them [05:20] financial freedom
• Lavish lifestyle testimonial – Depiction of huge house and several motorcycles, boats (“I travel around the world. I have 3 homes”) [04:30] mark – today I make about $4,000 a day – I say that to impress upon you what is possible”) [04:40] I don’t have to worry about paying bills
• “Our internationally recognized compensation plan is perfectly balanced to propel you forward and help you achieve sustainable financial growth. Say goodbye to limitations and embrace a life of abundance.” 

Product Performance Claims: 

• Before and after images of psoriasis lesions with copy stating “Results from Emulin M using 2 x tablets a day for 3 weeks. One of my friends had been suffering really bad with psoriasis and the last 8 months, nothing's worked. He was on 18 tablets a day to clear it and still didnt budge. This is the results after THREE weeks with our products. I am MINDBLOWN!!! The difference after the hell he has been through and the loss of confidence he has had because of it!!!”
• Before and after images of eczema with copy stating “This is MY middle boy William. He is strawberry blonde and very light skin and suffers with Ecezma terribly. 😫 8 days of having just half a capsule of 𝙀𝙈𝙐𝙇𝙄𝙉 in his milk a day and the results make me soooooo happy. 🥰 There’s been no more scratching, and bleeding and him saying his legs hurt. We have been spraying a bit of max spray on too but the results I believe are primarily from the 𝙀𝙈𝙐𝙇𝙄𝙉  🤩🤩”
• “Powerful antioxidant, Increase mood, Increase energy, Reduce stress, Reduce anxiety, Increase metabolism, Supress appetite, & BURN FATS.”
• Before and after images of skin with copy stating “If you have this health challenge all of this 💥Migraine 💥Overweighted 💥acne 💥Pain Knee 💥Haemorrhoids; Let’s see how is the Valentus Coffee ☕️ ✅Improve her healthier in many way ✅Better Mood ✅Loss 25 lbs with in 6 months ✅Better facial skin ✅Better blood circulation ✅Less Knee pain ✅No more Haemorrhoids ✅No more Migraine”
• “Made in the US 🇺🇸 and FDA approved

DSSRC was concerned that the challenged claims communicated the message that salesforce members can generally expect to earn significant or full-time income from the Valentus business opportunity and that Valentus products are efficacious in addressing serious health-related conditions. 

Valentus did not attempt to substantiate the challenged product or earnings claims and informed DSSRC that it was able to successfully have three of product claims and four of the earnings claims taken down. The remaining three product claims and three earnings claims that appeared on social media were shared by inactive salesforce members.  

Valentus reached out to the individuals to request that the posts be removed and commented on the posts to indicate that the claims were not substantiated by the company. In addition, DSSRC recommends that Valentus contact the social media platform to request that the challenged posts be removed.

In its statement, Valentus stated that it “has taken the required steps to address concerns presented by DSSRC.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.