Weight Management Institute Participates In ERSP Forum
New York, NY – June 24, 2009 – The Electronic Retailing Self-Regulation Program (ERSP) has determined that Weight Management Institute, LLC, which markets the MytoSlim Weight Loss Supplement, has provided reliable support for certain performance claims but recommended the marketer discontinue a superiority claim and an establishment claim. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring efforts.
ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).
ERSP examined claim in Internet advertising that included:
- “Lose up to 3 times more body fat.”
- “200% more weight loss than diet and exercise alone”
- “Increase fat burning enzyme activity up to 10 times normal levels.”
- ”Enhance metabolism”
- “Increase energy”
- “Reactivate fat burning enzymes”
- “With #1 rated key weight loss ingredient”
- “In 2 Gold Standard Clinical Trials, the key active in MytoSlim was 3x more effective than diet and exercise alone.
The Weight Management Institute explained that MytoSlim’s key active ingredient is 3-acetyl-7-oxo-dehydroepiandrosterone, or 7-oxo-DHEA which is also referred to as “7-Keto DHEA.”
During the course of the inquiry, the marketer agreed to discontinue the claim that MytoSlim will “Increase fat burning enzyme activity up to 10 times normal levels” and allow consumers to “Lose up to 3 times more body fat.”
ERSP further recommended that the marketer discontinue claims that the 7-Keto DHEA ingredient is the #1 rated key weight loss ingredient” and “In 2 Gold Standard Clinical Trials, the key active in MytoSlim was 3x more effective than diet and exercise alone.”
ERSP determined that the marketer provided a reasonable basis for the claim of “200% more weight loss than diet and exercise alone” and the general claims that directed use of the product will ”Enhance metabolism”, “Increase energy”, and help to “reactivate fat burning enzymes.”
The company, in its marketer’s statement, said it “…certainly respects ERSP’s conclusions and recommendations and will modify these claims in its future advertising.”
Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.
Latest Decisions
NAD Finds Certain Claims for Mott’s Fruit Flavored Snacks Supported or Outside NAD’s Jurisdiction; Recommends General Mills Discontinue or Modify Other Claims
New York, NY – November 25, 2024 – The National Advertising Division recommended that General Mills discontinue or modify certain express and implied claims regarding the fruit and vegetable content of Mott’s Fruit Flavored Snacks and the nutritional benefits of those ingredients.
In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy
New York, NY – November 22, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.
NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued
New York, NY – November 21, 2024 – The National Advertising Division determined that Ikigai supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued.
National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims
New York, NY – November 19, 2024 – BBB National Programs’ National Advertising Division recommended that SharkNinja discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”