In National Advertising Division Challenge, “Non-Toxic” and “Eco-Friendly” Claims for Weiman Cleaning Products Voluntarily Discontinued
New York, NY – March 15, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor S.C. Johnson & Son, Inc. (SCJ), PurposeBuilt Brands, Inc. and Weiman Products, LLC voluntarily discontinued “non-toxic” and “eco-friendly” advertising claims for its Weiman cleaning products.
SCJ challenged “non-toxic” and “eco-friendly” advertising claims, which appeared on Weiman product labels, the Weiman website, and third-party retail websites including Amazon.com.
During the proceeding, PurposeBuilt informed NAD that all the challenged claims had been or would be permanently discontinued. Therefore, NAD did not review the claims on their merits.
In its advertiser statement, PurposeBuilt agreed to comply with NAD’s recommendations and stated that it “had discontinued, or had scheduled to discontinue following a sell-through of packaging, all of the challenged claims prior to SCJ’s commencement of the present challenge.”
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