In National Advertising Division Challenge, “Non-Toxic” and “Eco-Friendly” Claims for Weiman Cleaning Products Voluntarily Discontinued

New York, NY – March 15, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor S.C. Johnson & Son, Inc. (SCJ), PurposeBuilt Brands, Inc. and Weiman Products, LLC voluntarily discontinued “non-toxic” and “eco-friendly” advertising claims for its Weiman cleaning products.

SCJ challenged “non-toxic” and “eco-friendly” advertising claims, which appeared on Weiman product labels, the Weiman website, and third-party retail websites including Amazon.com. 

During the proceeding, PurposeBuilt informed NAD that all the challenged claims had been or would be permanently discontinued. Therefore, NAD did not review the claims on their merits.

In its advertiser statement, PurposeBuilt agreed to comply with NAD’s recommendations and stated that it “had discontinued, or had scheduled to discontinue following a sell-through of packaging, all of the challenged claims prior to SCJ’s commencement of the present challenge.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

 

Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.

 

 

 

 

Latest Decisions

Decision

Following National Advertising Division Recommendation, Charter Agrees to Modify Spectrum Mobile Cost Savings Claim

New York, NY – February 21, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Charter Communications discontinue the claim that Verizon customers will “save over $1,500 in their first year” if they switch to Spectrum Mobile or modify the claim by adding or improving certain disclosures.

Read the Decision Summary
Decision

Following National Advertising Division Challenge, MOSH Voluntarily Discontinues Certain Claims for Mosh Protein Bars

New York, NY – February 15, 2024 – Following a National Advertising Division challenge as part of its routine monitoring program, MOSH PBC discontinued certain advertising claims used to promote its Mosh Protein Bars.

Read the Decision Summary
Decision

In NAD Fast-Track SWIFT Case, Performance Designed Products LLC Voluntarily Modifies or Discontinues Claims for Motion Supported Game Controllers

New York, NY – February 13, 2024 – BBB National Programs’ National Advertising Division closed a Fast-Track SWIFT challenge initiated by ACCO Brands regarding advertising by Performance Designed Products for certain game controller claims.

Read the Decision Summary
Decision

National Advertising Division Recommends Kimberly-Clark Discontinue Huggies “#1 Best Fitting Diaper” Claims and Modify Others

New York, NY – February 8, 2024 – BBB National Programs’ National Advertising Division recommended that Kimberly-Clark discontinue claims that Huggies is the “#1 Best Fitting Diaper” and modify its advertising to, among other things, avoid conveying that its diapers have a superior fit over all diapers on the market.

Read the Decision Summary