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1/31/2024 - National Advertising Review Board Recommends Comcast Discontinue Use of “10G” When Referring to the Name of its Network
New York, NY – January 31, 2024 – A panel of the National Advertising Review Board (NARB) recommended that Comcast Cable Communications, LLC discontinue use of the term 10G in the product service name “Xfinity 10G Network” and when 10G is used descriptively to describe the Xfinity network.
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1/29/2024 - In National Advertising Division Fast-Track SWIFT Case, Verizon Voluntarily Discontinues Certain 5G Home Internet Service Claims
New York, NY – January 29, 2024 – BBB National Programs’ National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Charter Communications, Inc. regarding express and implied advertising claims for Verizon Communications Inc.’s 5G Home Internet service.
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1/24/2024 - Modere Voluntarily Discontinues Certain Earnings & Health-Related Product Claims; Direct Selling Watchdog Recommends Others be Discontinued
McLean, VA – January 24, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Modere modify or discontinue certain earnings and health-related product performance claims for its Ova and Ova-m products. The advertising claims were brought to DSSRC by a non-governmental advocacy group (NGO).
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1/22/2024 - Focus Consumer Healthcare Appeals National Advertising Division Recommendation to Discontinue Certain Pamprin Botanicals Claims
New York, NY – January 22, 2024 – The National Advertising Division recommended that Focus Consumer Healthcare discontinue certain claims for its Pamprin Botanicals dietary supplement for PMS symptom relief and recommended that Focus modify several express and implied claims that Pamprin Botanicals is natural. Regarding the name Pamprin Botanicals as well as Pamprin Botanicals’ “tried and trusted” claim, NAD concluded that no modification was necessary.
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1/11/2024 - National Advertising Division Recommends SharkNinja Discontinue or Modify Claim that Shark is “America’s #1 Floorcare Brand”
New York, NY – January 11, 2024 – In a Fast-Track SWIFT challenge brought by Bissell, the National Advertising Division recommended that SharkNinja discontinue the claim that it is “America’s #1 Floorcare Brand” or modify the claim to state, as part of the main claim, that it is the #1 brand in dollar sales.
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1/10/2024 - In National Advertising Division Fast-Track SWIFT Case, Laifen Voluntarily Discontinues “Fastest” Claims for Swift Hair Dryers
New York, NY – January 10, 2024 – The BBB National Programs National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson regarding advertising by Shuye Technology Ltd. d/b/a Laifen that Swift, Swift SE, Swift Special, and Swift Premium hair dryers are the “fastest.”
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1/08/2024 - National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued
New York, NY – January 8, 2024 – The National Advertising Division (NAD) determined that in context, certain claims made by Old Trapper for its Smoked Beef Jerky are puffery. NAD recommended that Old Trapper discontinue the challenged ingredient claims to avoid conveying the message that they are using superior ingredients.
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1/04/2024 - Privacy Watchdog Brings LexisNexis into Compliance with Digital Advertising Privacy Industry Self-Regulatory Standards
McLean, VA – January 4, 2024 - The Digital Advertising Accountability Program (DAAP) brought LexisNexis into compliance with the DAA Self-Regulatory Principles for online interest-based advertising (IBA). LexisNexis is a global publisher of print and electronic resources related to law and legal services, and a first-party web publisher for purposes of the DAA Self-Regulatory Principles.
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1/04/2024 - National Advertising Division Finds Certain Claims for ZenBusiness Supported; Recommends Other Claims be Modified or Discontinued
New York, NY – January 4, 2024 – The National Advertising Division (NAD) determined that ZenBusiness provided a reasonable basis for certain claims for its business services platform, but recommended that ZenBusiness discontinue or modify other challenged claims.
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12/22/2023 - National Advertising Division Recommends IntelliBrands Discontinue Health-Related Claims for LegXercise Products
New York, NY – December 22, 2023 – The National Advertising Division (NAD) determined that IntelliBrands supported the claim that LegXercise causes movement and flexes the knee and ankle joints, but recommended that IntelliBrands discontinue multiple claims that LegExercise provides health benefits relating to circulation, blood flow, restlessness, pain, aches, relaxation, cramps, tingling, swelling, mobility, walking, weak legs, coldness, discoloration, effective exercise, and overall health.
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12/20/2023 - In National Advertising Division Challenge, Pretty Litter, Inc. Voluntarily Discontinues Certain Comparative Claims for Its Cat Litter
New York, NY – December 20, 2023 – In a National Advertising Division (NAD) challenge brought by The Clorox Company, Pretty Litter voluntarily discontinued the challenged comparative advertising claims for its cat litter, including that Fresh Step® clay litter “doesn’t absorb odor, making your home stink.”
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12/19/2023 - In National Advertising Division Challenge Cincinnati Bell Voluntarily Discontinues Certain Claims for Altafiber
New York, NY – December 19, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Charter Communications, Cincinnati Bell voluntarily discontinued certain advertising claims for its altafiber that compared cable to fiber.
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12/14/2023 - Privacy Watchdog Brings Sonobi into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 14, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sonobi, a leading advertising technology developer and digital advertiser, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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12/14/2023 - In National Advertising Division Challenge, B-Stock Solutions Voluntarily Discontinues Certain Claims for its Pre-Owned Mobile Devices
New York, NY – December 14, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Assurant, B-Stock Solutions voluntarily discontinued certain advertising claims for its pre-owned mobile devices.
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12/12/2023 - Direct Selling Self-Regulatory Council Recommends Elomir Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – December 12, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Elomir, Inc. modify or discontinue certain earnings and health-related product performance claims, including disease treatment claims for its Axis Klärity product.
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12/12/2023 - Privacy Watchdog Brings Starz into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 12, 2023 - BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), is continuing efforts to bring the Starz Entertainment, LLC website, Starz.com, into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising.
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12/08/2023 - National Advertising Division Finds Certain Claims for Shark WandVac Supported; Recommends SharkNinja Modify or Discontinue Others
New York, NY – December 8, 2023 – The National Advertising Division (NAD) determined SharkNinja provided a reasonable basis for certain Shark Wandvac claims, but recommended certain other claims, such as those that expressly identify the Wandvac base as “HEPA-sealed,” be modified or discontinued.
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12/07/2023 - Direct Selling Self-Regulatory Council Recommends Thrive Life Discontinue Salesforce Member Earnings Claims
McLean, VA – December 7, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Thrive Life discontinue certain earnings claims made by salesforce members on Facebook and YouTube as well as the company website.
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12/06/2023 - National Advertising Division Refers Health-Related Claims for Dr. Teal’s Melatonin Sleep Products to Federal Trade Commission for Further Review
New York, NY – December 6, 2023 – The National Advertising Division (NAD) referred advertising claims made by PDC Brands for its Dr. Teal’s branded adult and kid’s lines of melatonin sleep products to the Federal Trade Commission (FTC) for review.
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12/05/2023 - National Advertising Division Finds Dr. Squatch “No Harmful Ingredients” Claim Supported; Recommends Other Comparative Claims be Discontinued
New York, NY – December 5, 2023 – The National Advertising Division (NAD) determined that Dr. Squatch supported its “no harmful ingredients” claim, but recommended Dr. Squatch discontinue its use of the skull and crossbones imagery in the context of the “no harmful ingredients” and “Sh*t List” claims, as well as certain falsely disparaging and misleading comparative and superiority claims, including
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Latest Decisions
National Advertising Division Recommends Naked & Thriving Discontinue Certain Claims; Advertiser Voluntarily Modifies Bare Beauty Babes Website
New York, NY – March 26, 2024 – BBB National Programs’ National Advertising Division, as part of its routine monitoring program, recommended that Naked & Thriving discontinue certain claims in the Bare Beauty Babes blog and on social media.
National Advertising Division Refers Claims for Spectrum Home Internet Service to Regulatory Authorities for Further Review
New York, NY – March 21, 2024 – The National Advertising Division has referred advertising claims made by Charter Communications for its Spectrum home internet service to the FTC and other regulatory authorities for review after Charter declined to participate in the industry self-regulation process.
Following National Advertising Division Challenge, NourishMax Voluntarily Discontinues Certain Claims for its Diamond Infused Eye Cream
New York, NY – March 21, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, NourishMax discontinued certain advertising claims used to promote its NourishMax Diamond Infused Eye Cream.
Following National Advertising Division Challenge, Mobile Fox Voluntarily Discontinues Certain Claims for Solitaire Arena Game
New York, NY – March 19, 2024 – Following a challenge brought by the National Advertising Division, Mobile Fox Limited discontinued certain advertising claims promoting its Solitaire Arena mobile app game.