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1/04/2024 - Privacy Watchdog Brings LexisNexis into Compliance with Digital Advertising Privacy Industry Self-Regulatory Standards
McLean, VA – January 4, 2024 - The Digital Advertising Accountability Program (DAAP) brought LexisNexis into compliance with the DAA Self-Regulatory Principles for online interest-based advertising (IBA). LexisNexis is a global publisher of print and electronic resources related to law and legal services, and a first-party web publisher for purposes of the DAA Self-Regulatory Principles.
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1/04/2024 - National Advertising Division Finds Certain Claims for ZenBusiness Supported; Recommends Other Claims be Modified or Discontinued
New York, NY – January 4, 2024 – The National Advertising Division (NAD) determined that ZenBusiness provided a reasonable basis for certain claims for its business services platform, but recommended that ZenBusiness discontinue or modify other challenged claims.
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12/22/2023 - National Advertising Division Recommends IntelliBrands Discontinue Health-Related Claims for LegXercise Products
New York, NY – December 22, 2023 – The National Advertising Division (NAD) determined that IntelliBrands supported the claim that LegXercise causes movement and flexes the knee and ankle joints, but recommended that IntelliBrands discontinue multiple claims that LegExercise provides health benefits relating to circulation, blood flow, restlessness, pain, aches, relaxation, cramps, tingling, swelling, mobility, walking, weak legs, coldness, discoloration, effective exercise, and overall health.
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12/20/2023 - In National Advertising Division Challenge, Pretty Litter, Inc. Voluntarily Discontinues Certain Comparative Claims for Its Cat Litter
New York, NY – December 20, 2023 – In a National Advertising Division (NAD) challenge brought by The Clorox Company, Pretty Litter voluntarily discontinued the challenged comparative advertising claims for its cat litter, including that Fresh Step® clay litter “doesn’t absorb odor, making your home stink.”
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12/19/2023 - In National Advertising Division Challenge Cincinnati Bell Voluntarily Discontinues Certain Claims for Altafiber
New York, NY – December 19, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Charter Communications, Cincinnati Bell voluntarily discontinued certain advertising claims for its altafiber that compared cable to fiber.
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12/14/2023 - Privacy Watchdog Brings Sonobi into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 14, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sonobi, a leading advertising technology developer and digital advertiser, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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12/14/2023 - In National Advertising Division Challenge, B-Stock Solutions Voluntarily Discontinues Certain Claims for its Pre-Owned Mobile Devices
New York, NY – December 14, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Assurant, B-Stock Solutions voluntarily discontinued certain advertising claims for its pre-owned mobile devices.
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12/12/2023 - Direct Selling Self-Regulatory Council Recommends Elomir Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – December 12, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Elomir, Inc. modify or discontinue certain earnings and health-related product performance claims, including disease treatment claims for its Axis Klärity product.
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12/12/2023 - Privacy Watchdog Brings Starz into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 12, 2023 - BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), is continuing efforts to bring the Starz Entertainment, LLC website, Starz.com, into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising.
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12/08/2023 - National Advertising Division Finds Certain Claims for Shark WandVac Supported; Recommends SharkNinja Modify or Discontinue Others
New York, NY – December 8, 2023 – The National Advertising Division (NAD) determined SharkNinja provided a reasonable basis for certain Shark Wandvac claims, but recommended certain other claims, such as those that expressly identify the Wandvac base as “HEPA-sealed,” be modified or discontinued.
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12/07/2023 - Direct Selling Self-Regulatory Council Recommends Thrive Life Discontinue Salesforce Member Earnings Claims
McLean, VA – December 7, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Thrive Life discontinue certain earnings claims made by salesforce members on Facebook and YouTube as well as the company website.
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12/06/2023 - National Advertising Division Refers Health-Related Claims for Dr. Teal’s Melatonin Sleep Products to Federal Trade Commission for Further Review
New York, NY – December 6, 2023 – The National Advertising Division (NAD) referred advertising claims made by PDC Brands for its Dr. Teal’s branded adult and kid’s lines of melatonin sleep products to the Federal Trade Commission (FTC) for review.
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12/05/2023 - National Advertising Division Finds Dr. Squatch “No Harmful Ingredients” Claim Supported; Recommends Other Comparative Claims be Discontinued
New York, NY – December 5, 2023 – The National Advertising Division (NAD) determined that Dr. Squatch supported its “no harmful ingredients” claim, but recommended Dr. Squatch discontinue its use of the skull and crossbones imagery in the context of the “no harmful ingredients” and “Sh*t List” claims, as well as certain falsely disparaging and misleading comparative and superiority claims, including
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11/30/2023 - National Advertising Division Recommends Royal Oak Modify or Discontinue Certain Claims for its Super Size Briquets
New York, NY – November 30, 2023 – In a challenge brought by Kingsford Products Company, the National Advertising Division (NAD) recommended that Royal Oak modify or discontinue certain comparative claims for its Super Size Briquets.
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11/30/2023 - National Advertising Division Finds Certain Xfinity Home Internet Claims Supported; Recommends Comcast Modify or Discontinue Others
New York, NY – November 30, 2023 – The National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its Xfinity home internet claim but recommended that Comcast modify or discontinue certain other claims about Verizon’s 5G Home Internet.
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11/29/2023 - National Advertising Division Recommends Cariuma Disclose Material Connection Between Cariuma Sneakers and Publisher of Social Media Posts
New York, NY – November 29, 2023 – The National Advertising Division (NAD) inquired about social media posts for Cariuma sneakers, and recommended that Cariuma clearly and conspicuously disclose its material connection to the endorser and publisher of the posts.
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11/28/2023 - National Advertising Division Recommends Charter Modify or Discontinue Certain Comparative Claims for Spectrum Home Internet Service
New York, NY – November 28, 2023 – In a challenge brought by T-Mobile, the National Advertising Division (NAD) recommended that Charter modify or discontinue certain Spectrum home internet service claims including those that distinguish Spectrum from T-Mobile’s wireless home internet services.
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11/28/2023 - National Advertising Review Board Recommends Mint Mobile Discontinue or Modify Claim that its Unlimited Plan is “Now Just $15/Mo.”
New York, NY – November 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mint Mobile discontinue or modify the claim that its Unlimited plan is “now just $15/mo.”
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11/27/2023 - National Advertising Review Board Recommends Modifications to Coca-Cola’s “50% More Electrolytes” Claims
New York, NY – Nov. 27, 2023 – A panel of the National Advertising Review Board (NARB) recommended The Coca-Cola Company modify its “50% more electrolytes vs. the leading sports drink” claim and modify its video advertising to avoid conveying the implied message that the 50% increase in electrolytes in Powerade provides increased performance benefits and/or superior athletic performance relative to the Gatorade Thirst Quencher product.
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11/22/2023 - National Advertising Review Board Recommends Dr. Squatch Discontinue Jukebox “Detergent” Claims; Finds Jukebox Soap “Natural” Claims Supported
New York, NY – November 22, 2023 – A panel of the National Advertising Review Board (NARB) recommended Dr. Squatch discontinue referring to products that may compete with its Jukebox Soap products as consisting of, containing, or being detergents.
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Latest Decisions
National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
Direct Selling Self-Regulatory Council Recommends Trades of Hope Discontinue Salesforce Member Earnings Claims
McLean, VA – April 17, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Trades of Hope discontinue certain earnings claims made by salesforce members on Facebook and YouTube.
National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado...
National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.