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11/21/2023 - National Advertising Division Inquiry Leads to Removal of Glow Fairy Advertisement on Beauty Website
New York, NY – November 21, 2023 – Through its advertising monitoring program, the National Advertising Division (NAD) inquired about Glow Fairy advertising on the Beauty and Style Daily website, which included the claim “2023’s ‘5 Best’ Eye Creams on the Market.”
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11/16/2023 - National Advertising Division Recommends SharkNinja Discontinue Claim that SpeedStyle Hair Dryer Results in “Up to 6x Less Frizz”
New York, NY – November 16, 2023 – In a Fast-Track SWIFT challenge, the National Advertising Division (NAD) recommended SharkNinja discontinue the claim that its SpeedStyle hair dryer results in “up to 6x less frizz” versus air drying.
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11/15/2023 - National Advertising Division Finds RxSugar® Does Not Suggest Prescription Grade; Recommends Nutrishus Brands Discontinue or Modify Certain Other Claims
New York, NY – November 15, 2023 – The National Advertising Division (NAD) concluded that the brand name “RxSugar” does not suggest that the product is prescription grade, however, NAD recommended that Nutrishus Brands, Inc. modify or discontinue certain other claims.
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11/07/2023 - National Advertising Review Board Recommends T-Mobile Modify or Discontinue Certain Comparative Phone Upgrade Claims and Modify Other Claims
New York, NY – November 7, 2023 – A panel of the National Advertising Review Board (NARB) recommended that T-Mobile modify or discontinue certain comparative phone upgrade claims, modify claims related to the availability of device deals, and modify disclosures associated with T-Mobile’s payoff and free phone offers in certain advertisements.
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11/06/2023 - National Advertising Division Finds Lumineux Whitening Strips “Sensitivity” Claim Supported; Recommends Other Claims be Discontinued or Modified
New York, NY – November 6, 2023 – The National Advertising Division (NAD) determined that Oral Essentials provided a reasonable basis for its on-pack claim that Lumineux Whitening Strips “whitens without the sensitivity.”
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11/03/2023 - National Advertising Review Board Recommends Mohawk Industries Discontinue “Wood Without Compromise” Slogan for RevWood Laminate Flooring
New York, NY – November 3, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mohawk Industries discontinue the claim “Wood Without Compromise” for its RevWood laminate flooring product line.
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11/02/2023 - National Advertising Division Recommends DIRECTV Modify or Discontinue Two Sports Central Claims
New York, NY – November 2, 2023 – The National Advertising Division (NAD) recommended that DIRECTV either discontinue the challenged DIRECTV Sports Central claims or modify them to clearly and conspicuously disclose that additional subscriptions beyond a DIRECTV subscription are required to watch every pro football game.
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11/02/2023 - Direct Selling Self-Regulatory Council Recommends B-Epic Discontinue Health-Related Product Performance Claims in Compliance Inquiry
McLean, VA – November 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has recommended that B-Epic Worldwide discontinue certain health-related product performance claims made on social media by its salesforce members.
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11/01/2023 - National Advertising Division Recommends Cox Communications Modify “Powered by Fiber” Claim for Cox Internet with Disclosure
New York, NY – November 1, 2023 – The National Advertising Division (NAD) recommended that Cox Communications modify its “powered by fiber” claims to disclose that Cox Internet does not offer fiber to the home.
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10/31/2023 - National Advertising Division Recommends Goose Creek Modify or Discontinue Certain Advertising Claims
New York, NY – October 31, 2023 – In a challenge brought by Bath & Body Works, the National Advertising Division (NAD) determined that the tagline “Bath, Body & Home” was not misleading, but recommended that Goose Creek modify or discontinue several other product performance and competitive claims.
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10/25/2023 - Direct Selling Self-Regulatory Council Refers Sweet Minerals Product Performance and Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – October 25, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company Sweet Minerals, LLC to the Federal Trade Commission (FTC) and the Maryland Attorney General’s Office for possible enforcement action.
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10/24/2023 - Mint Mobile Appeals National Advertising Division Recommendation to Modify or Discontinue ”Unlimited Plan” and Disparaging Verizon Claims
New York, NY – October 24, 2023 – In a challenge brought by Verizon Communications, the National Advertising Division (NAD) recommended that Mint Mobile discontinue or modify the claim that its Unlimited Plan is “now just $15/mo.,” discontinue the claim that it “cut[s] out the cost of retail service and passed those sweet savings directly to you,” and discontinue falsely disparaging claims about Verizon’s services and business practices.
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10/19/2023 - Direct Selling Self-Regulatory Council Recommends Healy World Discontinue Health-Related Product Performance Claims
McLean, VA – October 19, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Healy World, a direct selling company that markets health and wellness products, discontinue certain health-related product performance claims made on social media by its salesforce members.
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10/18/2023 - Direct Selling Self-Regulatory Council Recommends Zinzino Discontinue Certain Health-Related Product Performance Claims
McLean, VA – October 18, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain health-related product performance claims made on social media platforms by Zinzino, LLC salesforce members be discontinued.
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10/18/2023 - Smarter Travel Voluntarily Discontinues “80% Off” Claim in National Advertising Division Fast-Track SWIFT Case
New York, NY – October 18, 2023 – The National Advertising Division (NAD) has closed a Fast-Track SWIFT challenge initiated by Fareportal, operator of the online travel agency websites CheapOAir.com and OneTravel, regarding advertising by Smarter Travel Media LLC.
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10/17/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Health-Related Product Claims in Compliance Inquiry
McLean, VA – October 17, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising claims made by Juice Plus+ and its salesforce members. DSSRC identified several claims challenged in the prior case that are still publicly accessible as well as blog and social media posts that were not part of the original inquiry.
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10/13/2023 - National Advertising Division Finds Additional Disclosures for Spectrum Mobile “Speed Boost” Claim Not Needed in Spectrum Mobile Commercial
New York, NY – October 13, 2023 – The National Advertising Division (NAD) determined that no disclosure modifications were necessary in a thirty-second commercial for Charter's Spectrum Mobile “Speed Boost” and Spectrum One Mobile home internet services.
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10/12/2023 - National Advertising Division Recommends Comcast Discontinue or Modify “10G” Claims; Finds Xfinity “Next Generation” Claim Supported
New York, NY – October 12, 2023 – In a challenge brought by T-Mobile US, Inc., the National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its “Next Generation” claims, but recommended it modify or discontinue "10G" claims.
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10/12/2023 - Comcast Appeals National Advertising Division Recommendation to Discontinue or Modify Xfinity “10G” Claim
New York, NY – October 12, 2023 – The National Advertising Division (NAD) recommended that Comcast discontinue the claim “10G” or qualify the claim to make clear that Comcast is implementing improvements that will enable it to achieve 10G and that 10G is aspirational or use “10G” in a manner that is not false or misleading.
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10/12/2023 - National Advertising Division Recommends Louisiana-Pacific Modify or Discontinue Certain Home Siding Claims; Finds Other Claim Supported
New York, NY – October 12, 2023 – The National Advertising Division (NAD) determined that Louisiana-Pacific provided a reasonable basis for one home siding product, however, NAD recommended certain quantified and unquantified superiority claims be modified or discontinued.
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Latest Decisions
National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
Direct Selling Self-Regulatory Council Recommends Trades of Hope Discontinue Salesforce Member Earnings Claims
McLean, VA – April 17, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Trades of Hope discontinue certain earnings claims made by salesforce members on Facebook and YouTube.
National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado...
National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.