CleanAir EXP Agrees to Refrain from Claims that its CleanAir EXP Air Purification System Protects Against COVID-19

For Immediate Release 
Contact: Abby Hills, Director of Communications, BBB National Programs 

703.247.9330 / 

New York, NY – September 9, 2020 – Through its routine monitoring program, the National Advertising Division (NAD) of BBB National Programs questioned whether testimonials in a Twitter post by pastors at Dream City Church in Arizona about the Clean Air EXP air purification system that was installed in their church, along with a claim on the advertiser’s website, convey express and implied messages that the CleanAir EXP is effective at eliminating 99.9% of novel coronavirus or COVID-19.  

The advertiser, CleanAir EXP, informed NAD that it had no business relationship with the Dream City Church pastors and modified its website advertising to avoid communicating the implied message that its product EXP is effective at eliminating 99.9% of novel coronavirus or COVID-19.   

Dream City Church Testimonial Claims 

  • “kills 99.9% of COVID-19 within 10 minutes” 
  • “when you come here, you’ll be safe and protected”  

Implied Website Claim  

  • “CleanAir EXP just completed rigorous 3rd party testing with a Certified Biosafety Laboratory and is extremely pleased to announce that the results demonstrated a 99.9% elimination of airborne coronavirus test surrogates* (Coronavirus 229E and Cystovirus Phi6) with their CleanAir EXP Purification System, a revolutionary air and surface purification solution that combines the most sophisticated in-room sensors with the latest air purification technology to clean indoor air and surfaces of viruses, allergens, pathogens, odors, smoke, mold, ozone and harmful chemicals.”   

NAD’s monitoring efforts have focused on claims for products touting misleading health-conferring benefits related to COVID-19 in light of FTC and FDA warning letters to dietary supplement manufacturers and other companies concerning the same and as part of its public interest mission to protect consumers particularly during this unprecedented time. 

The advertiser explained that it had no business relationship with the pastors who posted the video on Instagram or the third party who posted the video on Twitter, and, once aware of the existence of the video, took steps to secure the video’s removal from Instagram. While the advertiser defended the express claims about its product’s efficacy on coronavirus and its consistent use of surrogate language, it modified its website advertising to state that “there is currently no way to universally prevent coronavirus infections and the product has not yet been tested on SARS-COV-2.” 

NAD appreciated the advertiser’s modification of its advertising to make clear in the main claim that its product has not yet been demonstrated to be effective on COVID-19.  

In its advertiser’s statement, the advertiser reiterated its position noting that it agrees that “there is currently no way to universally prevent coronavirus (including COVID-19) infections” and that it “expanded [its] website content to further emphasize the coronavirus surrogates used in [its] laboratory testing and made all lab reports and relevant product testing available.”  


About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit 

About the National Advertising Division: The National Advertising Division (NAD), a division of BBB National Programs, provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.     

Latest Decisions


NAD Finds Certain Zarbee’s Claims Clearly Identify Honey as The Source of the Cough Soothing Benefit in its Cough Products; Recommends Modification of Others

New York, NY – April 15, 2021 – The National Advertising Division (NAD) determined that certain advertising claims made by Zarbee’s, Inc. for its cough products sufficiently identify that honey is the source of the cough soothing benefit and would not reasonably mislead consumers...

Read the Decision

NuWave Voluntarily Modifies Certain OxyPure Air Purifier Claims Following National Advertising Division Inquiry into Implied COVID-19 Messages

New York, NY – April 13, 2021 – Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, NuWave LLC modified claims on its website and in a YouTube video which conveyed implied messages that its OxyPure Air Purifier is effective against COVID-19. The...

Read the Decision

NAD Recommends J.G. Wentworth Company Modify its “Cash Now” Claims to Clearly and Conspicuously Disclose Material Information about Timing of Payment

New York, NY – April 8, 2021 – The National Advertising Division (NAD) recommends that the J.G. Wentworth Company modify its advertising to disclose that its offer of “cash now,” in exchange for purchase of the customer’s structured settlement or annuity payment rights, is not immediate,...

Read the Decision

First Day Life Permanently Discontinues Certain Advertising Claims for Daily Enrichment Multivitamin Following National Advertising Division Challenge

New York, NY – April 8, 2021 – First Day Life, Inc. informed the National Advertising Division (NAD) of BBB National Programs that it has permanently discontinued all of the advertising claims and testimonials for the company’s Daily Enrichment Multivitamin that were challenged by the Council...

Read the Decision