DSSRC Administrative Closure #120
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding three Facebook posts disseminated by its salesforce members. The subject claims and social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
DSSRC was concerned that the two health-related, product efficacy claims and one business opportunity claim conveyed unsubstantiated product, health and wellness benefits including claims that the Company’s products could protect against serious health related conditions including cancer. In addition, DSSRC was concerned that the business opportunity claim suggested that Company salesforce members can typically earn a significant amount of income.
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