NAD Recommends Discontinuance of Blood Boost Dietary Supplement Claim to “Cure” Type 2 Diabetes and “Reverse” Insulin Resistance

Express claims: 

• “Miracle Diabetes Curing Diet Nets Biggest Deal in Shark Tank History!” 

• “Apparently the Kim sisters have invented a new chemical compound that can reduce blood sugar and lower bad cholesterol. Most importantly, it can effectively reverse high blood sugar.” 

• “RI’s work by blocking the inhibiting plasmalemmal transporter-mediated reuptake of a neurotransmitter from the synapse into the pre-synaptic neuron. What this means to men without a doctorate in chemistry: a permanent cure for Diabetes.” 

• “Reduces Blood Pressure”; “Regulates Blood Sugar”; “Lowers Bad Cholesterol (LDL)”; “Increases Good Cholesterol (HDL)”;and “Reverses Insulin Resistance” 

Testimonials: 

• Featuring the purported effect that the product had on blood sugar and blood pressure for one user over a 14-day period (claim found on the top-health-updates.com website). The  claims which discuss this user’s experience over 14 days, feature statements that after the 14-day period the user’s “high blood sugar was totally normal” and included images of blood pressure readings suggesting that blood pressure was significantly reduced over the 14-day period. 

• “Oprah’s Blood Boost Formula Result’s – The pills arrived way faster than I expected them to. I couldn’t wait to see if Blood Boost Formula lived up to the hype. I took one pill every night before bed. In less than six days my blood sugar is back to the stable range for the first time in years.” 

• “What makes Blood Boost Formula the best product out there is its all-natural ingredient matrix. You can take the supplement with complete confidence, knowing it is free from any harmful fillers, synthetics, or chemicals.” 

NAD recommended that the claims and testimonials that Blood Boost (or its ingredients) “cure” diabetes and “reverses insulin resistance” be discontinued. Given that there is no cure for diabetes, NAD was especially troubled by these claims and noted that the Federal Trade Commission and the U.S. Food and Drug Administration have issued warning letters and opened enforcement actions against dietary supplement manufacturers making such claims.  

Further, NAD noted that the advertiser failed to submit any testing on the actual product or any competing products in support of the challenged monadic and comparative health-related efficacy claims concerning Blood Boost Formula’s ability to reduce blood sugar in Type 2 diabetics, reduce high blood pressure, reduce LDL cholesterol and increase HDL cholesterol, or that it confers these benefits more efficaciously than any product in the marketplace.  Consequently, NAD recommended that these claims be discontinued.