BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/10/2023 - Privacy Watchdog Brings Etsy into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – October 10, 2023 - BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has brought Etsy Inc.’s website and mobile application into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising. -
8/29/2023 - Privacy Watchdog Brings Temu into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – August 29, 2023 - The Digital Advertising Accountability Program (DAAP) brought WhaleCo into compliance with the DAA Principles. Since beginning operations in September 2022, WhaleCo’s mobile application, Temu, has quickly risen to become one of the top downloaded free apps.
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7/31/2023 - Privacy Watchdog Brings Sharethrough into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – July 31, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sharethrough, a Montreal-based advertising exchange, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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7/11/2023 - Venus Fashion Agrees to Update Privacy Practices to Comply with Digital Advertising Alliance’s Self-Regulatory Principles
McLean, VA – July 11, 2023 - BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with women’s fashion retailer Venus Fashion, Inc. to bring its website into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
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6/13/2023 - Ticketmaster Agrees to Update and Strengthen Website to Comply with Digital Advertising Alliance’s Self-Regulatory Principles
McLean, VA – June 13, 2023 - The Digital Advertising Accountability Program (DAAP) worked with Ticketmaster Entertainment, LLC to bring its website into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
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5/02/2022 - Privacy Watchdog Finds T-Mobile in Substantial Compliance with Advertising Privacy Best Practices
McLean, VA – May 2, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. DAAP monitors the digital marketplace for compliance with digital advertising best practices. As part of its ongoing monitoring activity, DAAP conducted a review of T-Mobile’s Privacy Notice, as published on its website.
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2/02/2022 - Privacy Watchdog Brings Funeral Company into Compliance with Ad Privacy Best Practices
McLean, VA – February 2, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), brought 13 websites for funeral, cremation, and cemetery services provider Service Corporation International (SCI) into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. -
4/07/2021 - BBB National Programs’ Privacy Watchdog Brings Public Safety App into Compliance with Ad Privacy Best Practices
McLean, VA – April 7, 2021 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), released a new data privacy case decision for the public safety app MobilePatrol. Appriss, the publisher of MobilePatrol, worked with DAAP to bring its app into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for privacy and interest-based advertising. During its marketplace monitoring, DAAP discovered that third parties were collecting mobile device identifiers and location data through MobilePatrol, which has more than five million downloads in the Google Play Store.
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3/09/2021 - Two of BBB National Programs’ Self-Regulatory Watchdogs Bring Azerion Gaming Website and App into Compliance with Privacy Best Practices
McLean, VA – March 9, 2021 – Two self-regulatory watchdog units of BBB National Programs, the Digital Advertising Accountability Program (DAAP) and the Children’s Advertising Review Unit (CARU), today released the result of a new data privacy case for the children’s gaming site Girls Go Games and the mobile app My Dolphin Show. Azerion, the publisher of Girls Go Games and My Dolphin Show, worked with DAAP and CARU to bring its online services into compliance with the Digital Advertising Alliance (DAA) Principles for privacy and interest-based advertising, and CARU’s Advertising Guidelines, respectively.
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12/01/2020 - Privacy Watchdog Brings Healthcare Company into Compliance with Ad Privacy Best Practices
McLean, VA – December 1, 2020 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released the result of a new data privacy case for the healthcare and medical devices company Abbott, who worked with DAAP to bring more than 60 of its websites into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.