BBB National Programs Decisions

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  • DAAP

  • 4/07/2021 - BBB National Programs’ Privacy Watchdog Brings Public Safety App into Compliance with Ad Privacy Best Practices

    McLean, VA – April 7, 2021 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), released a new data privacy case decision for the public safety app MobilePatrol. Appriss, the publisher of MobilePatrol, worked with DAAP to bring its app into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for privacy and interest-based advertising. During its marketplace monitoring, DAAP discovered that third parties were collecting mobile device identifiers and location data through MobilePatrol, which has more than five million downloads in the Google Play Store.

  • 3/09/2021 - Two of BBB National Programs’ Self-Regulatory Watchdogs Bring Azerion Gaming Website and App into Compliance with Privacy Best Practices

    McLean, VA – March 9, 2021 – Two self-regulatory watchdog units of BBB National Programs, the Digital Advertising Accountability Program (DAAP) and the Children’s Advertising Review Unit (CARU), today released the result of a new data privacy case for the children’s gaming site Girls Go Games and the mobile app My Dolphin Show. Azerion, the publisher of Girls Go Games and My Dolphin Show, worked with DAAP and CARU to bring its online services into compliance with the Digital Advertising Alliance (DAA) Principles for privacy and interest-based advertising, and CARU’s Advertising Guidelines, respectively.  

  • 12/01/2020 - Privacy Watchdog Brings Healthcare Company into Compliance with Ad Privacy Best Practices

    McLean, VA – December 1, 2020 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released the result of a new data privacy case for the healthcare and medical devices company Abbott, who worked with DAAP to bring more than 60 of its websites into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. 

  • 10/08/2020 - Privacy Watchdog Brings Suite of Utility Apps into Compliance with Digital Ad Privacy Best Practices

    Arlington, VA – October 8, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released the result of a new data privacy case for Florida-based app publisher BPMobile. DAAP found that the app was authorizing third-party adtech companies to collect device IDs and geolocation data, leading DAAP to then test BPMobile’s full suite of mobile apps.

  • 9/10/2020 - Privacy Watchdog Brings Weather App into Compliance with Location Data Best Practices for Digital Advertising

    Arlington, VA – September 10, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released the result of a new data privacy case for Kansas City-based app publisher Pinsight Media, focused on the company’s location data practices for its popular 1Weather app. 

  • 8/11/2020 - Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

    BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

  • 7/08/2020 - Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices

    BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles.

  • 6/18/2020 - Privacy Watchdog Brings Luxury Eyewear Maker and Online Insurance Marketplace into Digital Advertising Compliance

    BBB National Programs’ Digital Advertising Accountability Program (DAAP) today released two new data privacy cases for Luxottica and Compare.com issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles (DAA Principles). 

  • 4/23/2020 - Privacy group brings app publisher and website of health treatment centers into compliance with best practices

    Today, the Digital Advertising Accountability Program (DAAP) released new actions detailing its efforts to provide consumers with control over how their data is used in personalized digital advertising. The privacy watchdog brought the app developer Mammoth Media into full compliance with the Digital Advertising Alliance’s self-regulatory principles (DAA Principles), which are best practices for privacy and interest-based advertising (IBA). Separately, the program alerted Recovery Centers of America, a company that operates addiction treatment facilities, to IBA on its website which the company immediately addressed.