BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/05/2019 - Privacy Watchdog Provides Consumers Notice and Choice about Ads on Restaurant Websites and Weight Loss App
The Digital Advertising Accountability Program, the BBB National Programs’ privacy watchdog, released two new actions today covering the data privacy practices of Dine Brands Global, known for its restaurant brands IHOP and Applebee’s, and the exercise app publisher FitNow. -
5/22/2019 - Self-Regulatory Unit, Prompted by Consumers, Brings Ad Tech Companies into Full Compliance with Privacy Principles
The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. -
3/05/2019 - Formal Review 93.2019 - HyperBeard, Inc.
Two industry self-regulatory units today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. -
1/28/2019 - Accountability Program brings up-front notice of tailored advertising to websites, mobile apps
The Online Interest-Based Advertising Accountability Program released new decisions detailing its efforts to bring website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. -
12/10/2018 - Accountability Program Bolsters Consumer Choice about Persistent ID, Location Use for Targeted Advertising
The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. -
9/26/2018 - Privacy Roundup Brings App and Website Publishers into Compliance Digital Privacy Standards
The Online Interest-Based Advertising Accountability Program released new cases that continue its mission to bring mobile app and website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. -
8/20/2018 - Privacy Watchdog Brings Transparency and Choice to Mobile Video Ads
The Online Interest-Based Advertising Accountability Program released the first decision under its newest enforcement initiative, bringing a video ad technology company into compliance with online privacy best practices. -
6/07/2018 - New Accountability Program Cases Highlight Websites’ Privacy Responsibilities
The Online Interest-Based Advertising Accountability Program released two new decisions today, once again bringing increased transparency about online advertising practices to consumer-facing websites. -
3/14/2018 - Website Elevates Privacy Notice
This case upholds a consumer complaint about the lack of up-front notice of interest-based advertising (IBA) on Liftopia’s website. -
12/11/2017 - Privacy Watchdog Ensures Consumers Have Ad Choices as They Switch from Laptop to Mobile
The typical consumer owns at least three devices—a personal laptop, cell phone, tablet, and often an office computer. We all switch seamlessly among these devices throughout the day. And advertisers follow us on this daily device journey with ads reflecting our online habits (interest-based ads or IBA) on any and all of these devices.