BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/28/2019 - Accountability Program brings up-front notice of tailored advertising to websites, mobile apps
The Online Interest-Based Advertising Accountability Program released new decisions detailing its efforts to bring website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. -
12/10/2018 - Accountability Program Bolsters Consumer Choice about Persistent ID, Location Use for Targeted Advertising
The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. -
9/26/2018 - Privacy Roundup Brings App and Website Publishers into Compliance Digital Privacy Standards
The Online Interest-Based Advertising Accountability Program released new cases that continue its mission to bring mobile app and website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. -
8/20/2018 - Privacy Watchdog Brings Transparency and Choice to Mobile Video Ads
The Online Interest-Based Advertising Accountability Program released the first decision under its newest enforcement initiative, bringing a video ad technology company into compliance with online privacy best practices. -
6/07/2018 - New Accountability Program Cases Highlight Websites’ Privacy Responsibilities
The Online Interest-Based Advertising Accountability Program released two new decisions today, once again bringing increased transparency about online advertising practices to consumer-facing websites. -
3/14/2018 - Website Elevates Privacy Notice
This case upholds a consumer complaint about the lack of up-front notice of interest-based advertising (IBA) on Liftopia’s website. -
12/11/2017 - Privacy Watchdog Ensures Consumers Have Ad Choices as They Switch from Laptop to Mobile
The typical consumer owns at least three devices—a personal laptop, cell phone, tablet, and often an office computer. We all switch seamlessly among these devices throughout the day. And advertisers follow us on this daily device journey with ads reflecting our online habits (interest-based ads or IBA) on any and all of these devices. -
8/01/2017 - Privacy Watchdog Protects Consumers’ Ad Choices
The Online Interest-Based Advertising Accountability Program, the independent enforcement agent of the Digital Advertising Alliance, released the results of two cases focused on the elements of third party compliance under the DAA Self-Regulatory Principles: transparency and consumer control of interest-based advertising (IBA). -
1/25/2017 - Accountability Program Takes Action on Consumer Complaints
The Online Interest-Based Advertising Accountability Program has released three decisions that give consumers the enhanced notice and choice they complained was missing from the websites of AAA of Northern California, Nevada and Utah, Anheuser-Busch and Wayfair. -
9/22/2016 - Privacy watchdog sniffs out websites’ compliance violations
The Online Interest-Based Advertising Accountability Program continues to enforce industry best practices for privacy, releasing three new decisions today that are the results of consumer complaints.