BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/14/2016 - Inquiry Reveals Flaws in Popular Mobile Apps’ Privacy Notices
Industry’s independent cop, the Online Interest-Based Advertising Accountability Program, continues to patrol the mobile beat. -
5/04/2016 - New Cop on the Mobile Privacy Beat
The release of the Online Interest-Based Advertising Accountability Program’s compliance decisions involving popular apps published by Spinrilla, Top Free Games, and Bearbit Studios puts mobile companies on notice. -
1/14/2016 - Hollywood Reporter and Varick Media Implement Accountability Program’s Recommendations
The Online Interest-Based Advertising Accountability Program has resolved formal inquiries into the digital privacy practices of a web publisher, the Hollywood Reporter, and an agency trading desk, Varick Media Management. -
11/04/2015 - Advertisers Must Tell Consumers When Sponsored-Content is Tailored to their Specific Interests
The Online Interest-Based Advertising Accountability Program today published its first cases requiring the familiar AdChoices icon or its equivalent when native advertisements are geared to consumers’ personal interests based on their browsing history. -
5/14/2015 - Accountability Program Continues Compliance Sweep: Websites Take Responsibility for Informing Consumers about Data Collection
In decisions released today, the Online Interest-Based Advertising Accountability Program (Accountability Program) brought consumers enhanced notice and choice about interest-based advertising (IBA) on four more popular websites: Etsy, Imgur, TWiT.tv, and 247 Sports. -
10/28/2014 - Compliance Warning Enforcement Rollout Begins: Websites Must Give Consumers Real-Time Notice
The Online Interest-Based Advertising Accountability Program today released five decisions in which Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp agreed to provide real-time, “enhanced” notice and choice to website visitors whenever non-affiliates collect their information for personalizing ads. -
6/05/2014 - Accountability Program Catches Dropped Ball in LifeLock OBA Campaign: Requires All Players in Ad Ecosystem to Work as a Team to Ensure Compliance
The Online Interest-Based Advertising Accountability Program has determined that a communications failure among LifeLock, Inc., Initiative, and AOL Advertising, Inc., allowed some personalized LifeLock ads to be served to consumers without the Digital Advertising Alliance’s (DAA) Advertising Option Icon. -
5/18/2014 - Formal Review 33.2014 - SunTrust Bank, Inc.
The Online Interest-Based Advertising Accountability Program (Accountability Program) today referred SunTrust Bank, Inc. (SunTrust) to the Consumer Financial Protection Bureau after SunTrust refused to participate in the advertising industry’s self-regulatory process. The Accountability Program uses this cooperative inquiry process to help companies understand and comply with the cross-industry Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). -
5/08/2014 - SunTrust Bank Referred to the CFPB for Refusal to Participate in Self-Regulation
The Online Interest-Based Advertising Accountability Program (Accountability Program) today referred SunTrust Bank, Inc. (SunTrust) to the Consumer Financial Protection Bureau after SunTrust refused to participate in the advertising industry’s self-regulatory process. -
11/20/2013 - Accountability Program Instructs Advertiser, Agency, Platform to Work Together on AdChoices
The Online Interest-Based Advertising Accountability Program released three decisions resolving inquiries into whether an online interest-based advertising campaign for 23andMe, Inc. provided Transparency and Consumer Control as required under the Self-Regulatory Principles for Online Behavioral Advertising.