BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
11/08/2011 - Online Interest-Based Advertising Accountability Program: Veruta/MyBuys, Inc.
The Accountability Program finds that Veruta was not compliant with the Consumer Control Principle because it failed to exercise reasonable care to ensure that its consumer choice mechanism was functioning properly.
-
11/08/2011 - Online Interest-Based Advertising Accountability Program: PredictAd
PredictAd appears to have engaged in the collection and use of data for online behavioral advertising (OBA) purposes as defined in the cross-industry Self-Regulatory Principles for Online Behavioral Advertising (Principles).
-
11/08/2011 - OBA Accountability Program: Forbes Media Extension (FMX)
One of the cornerstones of the Principles is “consumer control.” (Principles at 14, Principle III.). A third party must provide the consumer with an easy-to-use mechanism that allows the consumer to exercise choice regarding the collection and use of data from his or her device for OBA purposes. -
11/08/2011 - Online Interest-Based Advertising Accountability Program: Reedge, Inc.
On August 22, 2011, the Online Interest-Based Advertising Accountability Program (Accountability Program) tested the functionality of the consumer choice mechanism using five Internet browsers: Chrome, Firefox, Internet Explorer, Opera and Safari.
-
11/08/2011 - Accountability Program Achieves Voluntary Compliance With Online Behavioral Advertising Self-Regulation
The Online Interest-Based Advertising Accountability Program released decisions in its first six compliance cases.