BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/23/2024 - Direct Selling Self-Regulatory Council Recommends Valentus Discontinue Earnings and Product Performance Claims
McLean, VA – December 23, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Valentus, a direct selling company that sells nutritional and lifestyle products, discontinue earnings and health-related product performance claims made on social media and on the Valentus website.
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12/20/2024 - Direct Selling Self-Regulatory Council Refers Olive Tree Earnings Claims to the FTC and California AG for Possible Enforcement Action
McLean, VA – December 20, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) referred Olive Tree to the Federal Trade Commission (FTC) and California Attorney General's Office for possible enforcement action after Olive Tree failed to respond to a DSSRC inquiry into earnings claims.
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12/16/2024 - Direct Selling Self-Regulatory Council Recommends Reliv Discontinue Earnings and Product Performance Claims
McLean, VA – December 16, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Reliv discontinue product performance and earnings claims made by salesforce members on Facebook and YouTube. However, DSSRC determined that Reliv’s “peak performance” claim was supported.
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12/12/2024 - Direct Selling Self-Regulatory Council Recommends Scout & Cellar Discontinue Earnings Claims
McLean, VA – December 12, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Scout & Cellar discontinue certain earnings claims made on social media.
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10/28/2024 - Direct Selling Self-Regulatory Council Recommends Lovvare Discontinue Earnings and Product Performance Claims
McLean, VA – October 28, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Lovvare, a direct selling company that sells nutritional and wellness products, discontinue product performance and earnings claims made by salesforce members on Facebook and the Lovvare website.
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10/21/2024 - Direct Selling Self-Regulatory Council Recommends Dudley Beauty Discontinue Earnings Claims
McLean, VA – October 21, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Dudley Beauty discontinue certain earnings claims made on Facebook, Twitter/X, YouTube, Pinterest, and the company website.
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9/05/2024 - Direct Selling Self-Regulatory Council Recommends MONAT Discontinue Earnings Claims
McLean, VA – September 5, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended MONAT Global discontinue certain earnings claims made on the MONAT website and by salesforce members on Facebook, Twitter/X, Instagram, and YouTube.
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8/14/2024 - Zurvita Voluntarily Discontinues Certain Product Performance Claims; Direct Selling Watchdog Recommends Others be Discontinued
McLean, VA – August 14, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Zurvita modify or discontinue certain health-related product performance claims for its Zeal Wellness, Zurvita Burn, R3PAIR, and other health supplements.
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8/05/2024 - Direct Selling Self-Regulatory Council Recommends Lifestyles USA Discontinue Earnings Claims
McLean, VA – August 5, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Lifestyles USA discontinue certain earnings claims made on the Lifestyles website and by salesforce members on YouTube and Facebook.
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7/01/2024 - Direct Selling Self-Regulatory Council Recommends Lyconet Discontinue Salesforce Member Earnings Claims
McLean, VA – July 1, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Lyconet America, Inc. discontinue certain earnings claims made by salesforce members on YouTube and Facebook.