BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
  • 6/15/2022 - Direct Selling Self-Regulatory Council Recommends Stella & DOT Discontinue Salesforce Member Earnings Claims

    McLean, VA – June 15, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by Stella & DOT salesforce members be discontinued. Stella & DOT is a multi-level direct selling company that sells jewelry, bags, accessories, and women’s clothing headquartered in California. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. 

  • 5/24/2022 - Direct Selling Self-Regulatory Council Recommends My LaLa Leggings Discontinue Salesforce Member Earnings Claims

    McLean, VA – May 24, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by My LaLa Leggings salesforce members be discontinued. My LaLa Leggings is an affiliate-based marketing company for clothing, located in Palmdale, CA. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. 

  • 4/20/2022 - Direct Selling Self-Regulatory Council Recommends Daxen Discontinue Certain Health-Related Product Performance Claims

    McLean, VA – April 20, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that certain health-related product performance claims made by Daxen, Inc. salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated unsupported health-related product performance claims. 

  • 4/05/2022 - Direct Selling Self-Regulatory Council Recommends Tastefully Simple Discontinue Earnings Claims

    McLean, VA – April 5, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by Tastefully Simple, Inc. salesforce members be discontinued. Tastefully Simple is a multi-level marketing company that sells meal kits and other prepared food products. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. 

  • 3/31/2022 - Direct Selling Self-Regulatory Council Recommends Innov8tive Discontinue Certain Earnings and Health-Related Product Performance Claims

    McLean, VA – March 30, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Innov8tive Nutrition and its salesforce be discontinued. The claims that were the subject of the inquiry were disseminated by Innov8tive and its salesforce members on Facebook as well as on the company website. Innov8tive is a direct selling company that sells nutritional supplements delivered in patch form.

  • 3/30/2022 - Direct Selling Self-Regulatory Council Refers FutureNet Earnings Claims to the Federal Trade Commission for Possible Enforcement

    McLean, VA – March 30, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after FutureNet, Inc., a direct selling company offering online platforms and networking services, failed to respond to DSSRC’s inquiry. At issue in DSSRC’s inquiry are earnings claims disseminated by salesforce members on social media implying that participating in the company’s business opportunity will result in earning significant, career-level income.

  • 3/29/2022 - Direct Selling Self-Regulatory Council Recommends Young Living Discontinue Certain Health-Related Product Claims in Compliance Inquiry

    McLean, VA – March 29, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Young Living Essential Oils, LLC that had been the subject of an inquiry from 2020. In this compliance inquiry, DSSRC identified new claims that referred to similar health-related claims that were challenged in the 2020 inquiry, including claims that Young Living’s products can effectively treat COVID-19 and its symptoms.

  • 3/10/2022 - Direct Selling Self-Regulatory Council Recommends Mary Kay Discontinue Certain Earnings Claims in Compliance Inquiry

    McLean, VA – March 10, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Mary Kay, Inc. that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC found new social media posts that referred to the significant income that can be earned from the Mary Kay business opportunity. DSSRC recommended that these new earnings claims, made by Mary Kay salesforce members, be discontinued. 

  • 3/09/2022 - Direct Selling Self-Regulatory Council Recommends Morinda Discontinue Certain Earnings and Health-Related Product Performance Claims

    McLean, VA – March 09, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Morinda, Inc. and its salesforce be discontinued. The claims that were the subject of the inquiry were disseminated by Morinda and its salesforce members on social media as well as on the company website. Morinda is a multi-level direct selling company that sells various personal care products, essential oils, and dietary supplements, including its main product, a noni juice blend sold under the brand name Tahitian Noni.

  • 1/25/2022 - Direct Selling Self-Regulatory Council Refers BE Factor Earnings Claims to the Federal Trade Commission for Possible Enforcement

    McLean, VA – January 25, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after BE Factor (also known as BE Rules and formerly known as Melius), a direct selling company that markets forex and cryptocurrency trading package subscriptions, failed to adequately respond to DSSRC’s inquiry. At issue in DSSRC’s inquiry are earnings claims disseminated by salesforce members on social media implying that participating in the company’s business opportunity will result in earning significant, career-level income.