BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/25/2023 - Direct Selling Self-Regulatory Council Refers Sweet Minerals Product Performance and Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – October 25, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company Sweet Minerals, LLC to the Federal Trade Commission (FTC) and the Maryland Attorney General’s Office for possible enforcement action.
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10/19/2023 - Direct Selling Self-Regulatory Council Recommends Healy World Discontinue Health-Related Product Performance Claims
McLean, VA – October 19, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Healy World, a direct selling company that markets health and wellness products, discontinue certain health-related product performance claims made on social media by its salesforce members.
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10/18/2023 - Direct Selling Self-Regulatory Council Recommends Zinzino Discontinue Certain Health-Related Product Performance Claims
McLean, VA – October 18, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain health-related product performance claims made on social media platforms by Zinzino, LLC salesforce members be discontinued.
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10/17/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Health-Related Product Claims in Compliance Inquiry
McLean, VA – October 17, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising claims made by Juice Plus+ and its salesforce members. DSSRC identified several claims challenged in the prior case that are still publicly accessible as well as blog and social media posts that were not part of the original inquiry.
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8/31/2023 - Direct Selling Self-Regulatory Council Recommends Zallevo Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – August 31, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Zallevo modify or discontinue certain earnings and health-related product performance claims, including claims regarding treating serious health-related conditions.
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8/24/2023 - Direct Selling Self-Regulatory Council Recommends Pink Zebra Discontinue Salesforce Member Earnings Claims
McLean, VA – August 24, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Pink Zebra At Home discontinue certain earnings claims made by salesforce members on Facebook, YouTube, and Pinterest.
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8/16/2023 - Direct Selling Self-Regulatory Council Refers Tori Belle to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – August 16, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Tori Belle Cosmetics discontinue certain earnings claims made by salesforce members on Facebook and YouTube. After a sustained lack of response, DSSRC referred Tori Belle to the FTC for possible enforcement action.
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7/05/2023 - Direct Selling Self-Regulatory Council Refers iCoinPro Earnings Claims to the FTC and Nevada Office of the Attorney General for Possible Enforcement Action
McLean, VA – July 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company iCoinPro to the Federal Trade Commission (FTC) for possible enforcement action for a lack of response to an inquiry regarding aggressive earnings claims made on social media by iCoinPro salesforce members and on the iCoinPro public website.
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6/27/2023 - Direct Selling Self-Regulatory Council Recommends Pure Haven Discontinue Salesforce Member Earnings Claims
McLean, VA – June 27, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Pure Haven, LLC discontinue certain earnings claims made by salesforce members on Facebook, TikTok, and YouTube.
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6/06/2023 - Direct Selling Self-Regulatory Council Refers Wayal Health Product Performance Claims to the FTC for Possible Enforcement Action
McLean, VA – June 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred Wayal Health to the Federal Trade Commission (FTC) for possible enforcement action after it failed to respond to a DSSRC inquiry into aggressive health-related product performance claims made on social media by the company and its salesforce members.