BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/24/2024 - Modere Voluntarily Discontinues Certain Earnings & Health-Related Product Claims; Direct Selling Watchdog Recommends Others be Discontinued
McLean, VA – January 24, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Modere modify or discontinue certain earnings and health-related product performance claims for its Ova and Ova-m products. The advertising claims were brought to DSSRC by a non-governmental advocacy group (NGO).
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12/12/2023 - Direct Selling Self-Regulatory Council Recommends Elomir Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – December 12, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Elomir, Inc. modify or discontinue certain earnings and health-related product performance claims, including disease treatment claims for its Axis Klärity product.
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12/07/2023 - Direct Selling Self-Regulatory Council Recommends Thrive Life Discontinue Salesforce Member Earnings Claims
McLean, VA – December 7, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Thrive Life discontinue certain earnings claims made by salesforce members on Facebook and YouTube as well as the company website.
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11/02/2023 - Direct Selling Self-Regulatory Council Recommends B-Epic Discontinue Health-Related Product Performance Claims in Compliance Inquiry
McLean, VA – November 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has recommended that B-Epic Worldwide discontinue certain health-related product performance claims made on social media by its salesforce members.
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10/25/2023 - Direct Selling Self-Regulatory Council Refers Sweet Minerals Product Performance and Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – October 25, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company Sweet Minerals, LLC to the Federal Trade Commission (FTC) and the Maryland Attorney General’s Office for possible enforcement action.
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10/19/2023 - Direct Selling Self-Regulatory Council Recommends Healy World Discontinue Health-Related Product Performance Claims
McLean, VA – October 19, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Healy World, a direct selling company that markets health and wellness products, discontinue certain health-related product performance claims made on social media by its salesforce members.
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10/18/2023 - Direct Selling Self-Regulatory Council Recommends Zinzino Discontinue Certain Health-Related Product Performance Claims
McLean, VA – October 18, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain health-related product performance claims made on social media platforms by Zinzino, LLC salesforce members be discontinued.
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10/17/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Health-Related Product Claims in Compliance Inquiry
McLean, VA – October 17, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising claims made by Juice Plus+ and its salesforce members. DSSRC identified several claims challenged in the prior case that are still publicly accessible as well as blog and social media posts that were not part of the original inquiry.
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8/31/2023 - Direct Selling Self-Regulatory Council Recommends Zallevo Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – August 31, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Zallevo modify or discontinue certain earnings and health-related product performance claims, including claims regarding treating serious health-related conditions.
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8/24/2023 - Direct Selling Self-Regulatory Council Recommends Pink Zebra Discontinue Salesforce Member Earnings Claims
McLean, VA – August 24, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Pink Zebra At Home discontinue certain earnings claims made by salesforce members on Facebook, YouTube, and Pinterest.