BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/16/2023 - Direct Selling Self-Regulatory Council Refers Tori Belle to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – August 16, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Tori Belle Cosmetics discontinue certain earnings claims made by salesforce members on Facebook and YouTube. After a sustained lack of response, DSSRC referred Tori Belle to the FTC for possible enforcement action.
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7/05/2023 - Direct Selling Self-Regulatory Council Refers iCoinPro Earnings Claims to the FTC and Nevada Office of the Attorney General for Possible Enforcement Action
McLean, VA – July 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company iCoinPro to the Federal Trade Commission (FTC) for possible enforcement action for a lack of response to an inquiry regarding aggressive earnings claims made on social media by iCoinPro salesforce members and on the iCoinPro public website.
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6/27/2023 - Direct Selling Self-Regulatory Council Recommends Pure Haven Discontinue Salesforce Member Earnings Claims
McLean, VA – June 27, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Pure Haven, LLC discontinue certain earnings claims made by salesforce members on Facebook, TikTok, and YouTube.
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6/06/2023 - Direct Selling Self-Regulatory Council Refers Wayal Health Product Performance Claims to the FTC for Possible Enforcement Action
McLean, VA – June 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred Wayal Health to the Federal Trade Commission (FTC) for possible enforcement action after it failed to respond to a DSSRC inquiry into aggressive health-related product performance claims made on social media by the company and its salesforce members.
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5/23/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – May 23, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Juice Plus+ modify or discontinue certain earnings and health-related product performance claims. These claims were made by Juice Plus+, a direct selling company that sells fruit and vegetable juice extract supplements, as well as by Juice Plus+ salesforce members.
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5/02/2023 - Direct Selling Self-Regulatory Council Finds Magnetude Jewelry on Path to Advertising Compliance
McLean, VA – May 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Magnetude Jewelry following a case from 2021 concerning earnings and product claims and found Magnetude Jewelry on the path to compliance.
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3/06/2023 - Direct Selling Self-Regulatory Council Refers Karatbars Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – March 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has referred direct selling company Karatbars International to the FTC for possible enforcement action after Karatbars failed to respond to a DSSRC inquiry into earnings claims made on social media by Karatbars salesforce members.
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1/26/2023 - Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action
McLean, VA – January 26, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Perfectly Posh, LLC. to the Federal Trade Commission (FTC) and Utah Attorney General for possible enforcement action. The referral comes after a lack of response from Perfectly Posh to a DSSRC inquiry into aggressive earnings claims made on social media by Perfectly Posh salesforce members. -
1/05/2023 - Direct Selling Self-Regulatory Council Recommends Ruby Ribbon Discontinue Salesforce Member and Website Earnings Claims
McLean, VA – January 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Ruby Ribbon, Inc., a multi-level marketing company, discontinue certain earnings claims made by salesforce members on Facebook as well as by Ruby Ribbon on the company’s website.
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12/22/2022 - Direct Selling Self-Regulatory Council Refers ViSalus Claims to the FTC and California State Attorney General for Possible Enforcement Action
McLean, VA – December 22, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred ViSalus, Inc. to the Federal Trade Commission (FTC) and California Office of the Attorney General for possible enforcement action. The referral comes after a lack of response from ViSalus to a DSSRC inquiry into aggressive earnings and health-related product performance claims made on social media by both ViSalus and its salesforce members.