BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/23/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – May 23, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Juice Plus+ modify or discontinue certain earnings and health-related product performance claims. These claims were made by Juice Plus+, a direct selling company that sells fruit and vegetable juice extract supplements, as well as by Juice Plus+ salesforce members.
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5/02/2023 - Direct Selling Self-Regulatory Council Finds Magnetude Jewelry on Path to Advertising Compliance
McLean, VA – May 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Magnetude Jewelry following a case from 2021 concerning earnings and product claims and found Magnetude Jewelry on the path to compliance.
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3/06/2023 - Direct Selling Self-Regulatory Council Refers Karatbars Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – March 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has referred direct selling company Karatbars International to the FTC for possible enforcement action after Karatbars failed to respond to a DSSRC inquiry into earnings claims made on social media by Karatbars salesforce members.
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1/26/2023 - Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action
McLean, VA – January 26, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Perfectly Posh, LLC. to the Federal Trade Commission (FTC) and Utah Attorney General for possible enforcement action. The referral comes after a lack of response from Perfectly Posh to a DSSRC inquiry into aggressive earnings claims made on social media by Perfectly Posh salesforce members. -
1/05/2023 - Direct Selling Self-Regulatory Council Recommends Ruby Ribbon Discontinue Salesforce Member and Website Earnings Claims
McLean, VA – January 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Ruby Ribbon, Inc., a multi-level marketing company, discontinue certain earnings claims made by salesforce members on Facebook as well as by Ruby Ribbon on the company’s website.
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12/22/2022 - Direct Selling Self-Regulatory Council Refers ViSalus Claims to the FTC and California State Attorney General for Possible Enforcement Action
McLean, VA – December 22, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred ViSalus, Inc. to the Federal Trade Commission (FTC) and California Office of the Attorney General for possible enforcement action. The referral comes after a lack of response from ViSalus to a DSSRC inquiry into aggressive earnings and health-related product performance claims made on social media by both ViSalus and its salesforce members.
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12/21/2022 - Direct Selling Self-Regulatory Council Recommends PartyLite Discontinue Salesforce Member Earnings Claims
McLean, VA – December 21, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that PartyLite Worldwide, LLC, a multi-level marketing company, discontinue certain earnings claims made by salesforce members on social media platforms such as Facebook, LinkedIn, and YouTube.
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12/15/2022 - Direct Selling Self-Regulatory Council Recommends Kannaway Discontinue Certain Health-Related Product Performance Claims
McLean, VA – December 15, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain health-related product performance claims made on social media platforms by Kannaway, LLC salesforce members be discontinued.
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12/01/2022 - Direct Selling Self-Regulatory Council Recommends Zilis Discontinue Health-Related Product Performance Claims
McLean, VA – December 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that health-related product performance claims made by Zilis salesforce members be discontinued. Zilis is a direct-selling company that sells wellness products.
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10/25/2022 - Direct Selling Self-Regulatory Council Recommends Visi Discontinue Certain Health-Related Product Performance Claims
McLean, VA – October 25, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that certain health-related product performance claims made by Visi and its salesforce members be discontinued. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.