BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/21/2022 - Direct Selling Self-Regulatory Council Recommends PartyLite Discontinue Salesforce Member Earnings Claims
McLean, VA – December 21, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that PartyLite Worldwide, LLC, a multi-level marketing company, discontinue certain earnings claims made by salesforce members on social media platforms such as Facebook, LinkedIn, and YouTube.
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12/15/2022 - Direct Selling Self-Regulatory Council Recommends Kannaway Discontinue Certain Health-Related Product Performance Claims
McLean, VA – December 15, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain health-related product performance claims made on social media platforms by Kannaway, LLC salesforce members be discontinued.
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12/01/2022 - Direct Selling Self-Regulatory Council Recommends Zilis Discontinue Health-Related Product Performance Claims
McLean, VA – December 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that health-related product performance claims made by Zilis salesforce members be discontinued. Zilis is a direct-selling company that sells wellness products.
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10/25/2022 - Direct Selling Self-Regulatory Council Recommends Visi Discontinue Certain Health-Related Product Performance Claims
McLean, VA – October 25, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that certain health-related product performance claims made by Visi and its salesforce members be discontinued. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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10/20/2022 - Direct Selling Self-Regulatory Council Recommends B-Epic Discontinue Certain Earnings and Product Performance Claims
McLean, VA – October 20, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by B-Epic Worldwide, LLC and its salesforce be discontinued. B-Epic is a direct-selling company that markets health, detox, and fitness products. -
10/18/2022 - Direct Selling Self-Regulatory Council Refers Root Wellness Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – October 18, 2022 – The Direct Selling Self-Regulatory Council (DSSRC), after a lack of compliance with DSSRC recommendations and an inability to substantiate a growing list of health-related product performance claims, referred Root Wellness to the FTC and other government agencies for possible enforcement action.
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10/05/2022 - Direct Selling Self-Regulatory Council Refers Fifth Avenue Collection Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – October 5, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain Fifth Avenue Collection, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the multi-level direct selling company selling jewelry products failed to respond to DSSRC’s inquiry.
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9/01/2022 - Direct Selling Self-Regulatory Council Refers Vyvo Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – September 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain Vyvo, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the direct selling company marketing a smartwatch, DNA and genetics testing, as well as nutritional supplements, failed to respond to DSSRC’s inquiry.
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7/26/2022 - Direct Selling Self-Regulatory Council Recommends Root Wellness Discontinue Certain Health-Related Product Claims in Compliance Inquiry
McLean, VA – July 26, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising communicated by Root Wellness LLC that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC identified four claims challenged in the 2021 inquiry that are still publicly accessible, as well as 29 new health-related claims, among other issues.
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6/15/2022 - Direct Selling Self-Regulatory Council Recommends Stella & DOT Discontinue Salesforce Member Earnings Claims
McLean, VA – June 15, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by Stella & DOT salesforce members be discontinued. Stella & DOT is a multi-level direct selling company that sells jewelry, bags, accessories, and women’s clothing headquartered in California. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.