BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/20/2022 - Direct Selling Self-Regulatory Council Recommends B-Epic Discontinue Certain Earnings and Product Performance Claims
McLean, VA – October 20, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by B-Epic Worldwide, LLC and its salesforce be discontinued. B-Epic is a direct-selling company that markets health, detox, and fitness products. -
10/18/2022 - Direct Selling Self-Regulatory Council Refers Root Wellness Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – October 18, 2022 – The Direct Selling Self-Regulatory Council (DSSRC), after a lack of compliance with DSSRC recommendations and an inability to substantiate a growing list of health-related product performance claims, referred Root Wellness to the FTC and other government agencies for possible enforcement action.
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10/05/2022 - Direct Selling Self-Regulatory Council Refers Fifth Avenue Collection Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – October 5, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain Fifth Avenue Collection, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the multi-level direct selling company selling jewelry products failed to respond to DSSRC’s inquiry.
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9/01/2022 - Direct Selling Self-Regulatory Council Refers Vyvo Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – September 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain Vyvo, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the direct selling company marketing a smartwatch, DNA and genetics testing, as well as nutritional supplements, failed to respond to DSSRC’s inquiry.
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7/26/2022 - Direct Selling Self-Regulatory Council Recommends Root Wellness Discontinue Certain Health-Related Product Claims in Compliance Inquiry
McLean, VA – July 26, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising communicated by Root Wellness LLC that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC identified four claims challenged in the 2021 inquiry that are still publicly accessible, as well as 29 new health-related claims, among other issues.
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6/15/2022 - Direct Selling Self-Regulatory Council Recommends Stella & DOT Discontinue Salesforce Member Earnings Claims
McLean, VA – June 15, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by Stella & DOT salesforce members be discontinued. Stella & DOT is a multi-level direct selling company that sells jewelry, bags, accessories, and women’s clothing headquartered in California. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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5/24/2022 - Direct Selling Self-Regulatory Council Recommends My LaLa Leggings Discontinue Salesforce Member Earnings Claims
McLean, VA – May 24, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by My LaLa Leggings salesforce members be discontinued. My LaLa Leggings is an affiliate-based marketing company for clothing, located in Palmdale, CA. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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4/20/2022 - Direct Selling Self-Regulatory Council Recommends Daxen Discontinue Certain Health-Related Product Performance Claims
McLean, VA – April 20, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that certain health-related product performance claims made by Daxen, Inc. salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated unsupported health-related product performance claims.
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4/05/2022 - Direct Selling Self-Regulatory Council Recommends Tastefully Simple Discontinue Earnings Claims
McLean, VA – April 5, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by Tastefully Simple, Inc. salesforce members be discontinued. Tastefully Simple is a multi-level marketing company that sells meal kits and other prepared food products. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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3/31/2022 - Direct Selling Self-Regulatory Council Recommends Innov8tive Discontinue Certain Earnings and Health-Related Product Performance Claims
McLean, VA – March 30, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Innov8tive Nutrition and its salesforce be discontinued. The claims that were the subject of the inquiry were disseminated by Innov8tive and its salesforce members on Facebook as well as on the company website. Innov8tive is a direct selling company that sells nutritional supplements delivered in patch form.