BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 11/15/2021 - dōTERRA Discontinues Health-Related Product Performance and Earnings Claims Pursuant to DSSRC Compliance Inquiry

    McLean, VA – November 15, 2021 – dōTERRA discontinued certain product performance and earnings claims as part of a compliance inquiry initiated by the Direct Selling Self-Regulatory Council (DSSRC), an action that DSSRC deemed necessary and appropriate. dōTERRA is a direct selling company that sells essential oils and related products. Central to this inquiry was a concern that these challenged claims were similar to claims from a 2019 DSSRC inquiry with dōTERRA.

  • 11/09/2021 - Direct Selling Self-Regulatory Council Recommends Chalk Couture Discontinue Inaccurate Earnings Claims

    McLean, VA – November 9, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that certain earnings claims disseminated by Chalk Couture and its salesforce members, be discontinued. Chalk Couture is a direct selling company that sells do-it-yourself home decor products. 

  • 10/26/2021 - Direct Selling Self-Regulatory Council Recommends Lifebrook Discontinue Health-Related Product Performance and Earnings Claims

    McLean, VA – October 26, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims disseminated by Lifebrook LLC and its salesforce members, be discontinued. Lifebrook is a direct selling company that sells juices, supplements, and other products containing Aronia berries. Central to this inquiry was a concern that the product performance claims and earnings claims at issue communicated that Lifebrook products can treat and protect against serious health-related conditions.

  • 9/28/2021 - DSSRC Refers Earnings and Health-Related Product Performance Claims for Q Sciences to FTC and Utah Attorney General

    McLean, VA – September 28, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain earnings and representative product performance claims to the Federal Trade Commission (FTC) and Utah Attorney General’s Office for possible enforcement action after Q Sciences, a direct selling company that distributes and markets health-related and wellness products, failed to adequately respond to DSSRC’s inquiry. At issue in DSSRC’s inquiry are health-related product performance claims disseminated by salesforce members on social media implying that Q Sciences’ products can protect against several serious health-related conditions, including COVID-19.

  • 9/23/2021 - Direct Selling Self-Regulatory Council Recommends RootWellness Discontinue Certain Health-Related Product Performance Claims

    McLean, VA – September 23, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance claims made by Root Wellness, LLC, a direct selling company that markets and distributes health and wellness nutritional supplement products, and its salesforce be discontinued. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. The claims that were the subject of the inquiry were disseminated by Root Wellness on the company website and by salesforce members on social media. 

  • 9/15/2021 - Direct Selling Self-Regulatory Council Recommends SwissJust Discontinue Certain Health-Related Product Performance and Earnings Claims

    McLean, VA – September 15, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by SwissJust USA, a direct selling company that markets and distributes natural products for emotional, physical, and dermo-cosmetic well-being, and its salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated that SwissJust products can treat and protect against serious health-related conditions, including COVID-19.

  • 9/09/2021 - Direct Selling Self-Regulatory Council Recommends Globallee Discontinue Certain Health-Related Product Performance and Earnings Claims

    McLean, VA – September 9, 2021 – DSSRC recommended that certain product performance and earnings claims made by Globallee, Inc., a health and wellness supplement direct selling company, and its salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated that Globallee’s Taka products and various other drinks can treat and protect against serious health-related conditions, including COVID-19, cancer, and diabetes. The inquiry was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

  • 8/18/2021 - Direct Selling Self-Regulatory Council Refers Earnings Claims for ByDzyne to FTC

    McLean, VA – August 18, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after ByDzyne, a direct selling company that sells a variety of health and wellness, technology, beauty, and travel products, failed to respond to DSSRC’s inquiry. At issue in DSSRC’s inquiry are earnings claims disseminated on the company website and by salesforce members on social media. 

  • 8/05/2021 - Direct Selling Self-Regulatory Council Recommends Limbic Arc Modify and Discontinue Certain Product Performance and Earnings Claims

    McLean, VA – August 5, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Limbic Arc, a wellness-related technology product direct selling company, and its salesforce be modified or discontinued. The DSSRC inquiry was commenced through the non-profit watchdog’s ongoing independent monitoring of advertising and marketing claims in the direct selling industry. The claims that were the subject of the inquiry were disseminated by Limbic Arc and its salesforce members on social media as well as on the company website.

  • 8/03/2021 - Direct Selling Self-Regulatory Council Recommends Max International Modify and Discontinue Certain Product Performance Claims

    McLean, VA – August 3, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Max International, LLC, a direct selling company that markets a line of wellness products, discontinue certain health-related product claims made by Max International independent salesforce members on social media. The product claims were brought to Max International’s attention by DSSRC as part of its ongoing independent monitoring of the direct selling marketplace.