BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/06/2023 - National Advertising Division Finds Lumineux Whitening Strips “Sensitivity” Claim Supported; Recommends Other Claims be Discontinued or Modified
New York, NY – November 6, 2023 – The National Advertising Division (NAD) determined that Oral Essentials provided a reasonable basis for its on-pack claim that Lumineux Whitening Strips “whitens without the sensitivity.”
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11/02/2023 - National Advertising Division Recommends DIRECTV Modify or Discontinue Two Sports Central Claims
New York, NY – November 2, 2023 – The National Advertising Division (NAD) recommended that DIRECTV either discontinue the challenged DIRECTV Sports Central claims or modify them to clearly and conspicuously disclose that additional subscriptions beyond a DIRECTV subscription are required to watch every pro football game.
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11/01/2023 - National Advertising Division Recommends Cox Communications Modify “Powered by Fiber” Claim for Cox Internet with Disclosure
New York, NY – November 1, 2023 – The National Advertising Division (NAD) recommended that Cox Communications modify its “powered by fiber” claims to disclose that Cox Internet does not offer fiber to the home.
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10/31/2023 - National Advertising Division Recommends Goose Creek Modify or Discontinue Certain Advertising Claims
New York, NY – October 31, 2023 – In a challenge brought by Bath & Body Works, the National Advertising Division (NAD) determined that the tagline “Bath, Body & Home” was not misleading, but recommended that Goose Creek modify or discontinue several other product performance and competitive claims.
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10/24/2023 - Mint Mobile Appeals National Advertising Division Recommendation to Modify or Discontinue ”Unlimited Plan” and Disparaging Verizon Claims
New York, NY – October 24, 2023 – In a challenge brought by Verizon Communications, the National Advertising Division (NAD) recommended that Mint Mobile discontinue or modify the claim that its Unlimited Plan is “now just $15/mo.,” discontinue the claim that it “cut[s] out the cost of retail service and passed those sweet savings directly to you,” and discontinue falsely disparaging claims about Verizon’s services and business practices.
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10/18/2023 - Smarter Travel Voluntarily Discontinues “80% Off” Claim in National Advertising Division Fast-Track SWIFT Case
New York, NY – October 18, 2023 – The National Advertising Division (NAD) has closed a Fast-Track SWIFT challenge initiated by Fareportal, operator of the online travel agency websites CheapOAir.com and OneTravel, regarding advertising by Smarter Travel Media LLC.
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10/13/2023 - National Advertising Division Finds Additional Disclosures for Spectrum Mobile “Speed Boost” Claim Not Needed in Spectrum Mobile Commercial
New York, NY – October 13, 2023 – The National Advertising Division (NAD) determined that no disclosure modifications were necessary in a thirty-second commercial for Charter's Spectrum Mobile “Speed Boost” and Spectrum One Mobile home internet services.
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10/12/2023 - National Advertising Division Recommends Comcast Discontinue or Modify “10G” Claims; Finds Xfinity “Next Generation” Claim Supported
New York, NY – October 12, 2023 – In a challenge brought by T-Mobile US, Inc., the National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its “Next Generation” claims, but recommended it modify or discontinue "10G" claims.
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10/12/2023 - Comcast Appeals National Advertising Division Recommendation to Discontinue or Modify Xfinity “10G” Claim
New York, NY – October 12, 2023 – The National Advertising Division (NAD) recommended that Comcast discontinue the claim “10G” or qualify the claim to make clear that Comcast is implementing improvements that will enable it to achieve 10G and that 10G is aspirational or use “10G” in a manner that is not false or misleading.
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10/12/2023 - National Advertising Division Recommends Louisiana-Pacific Modify or Discontinue Certain Home Siding Claims; Finds Other Claim Supported
New York, NY – October 12, 2023 – The National Advertising Division (NAD) determined that Louisiana-Pacific provided a reasonable basis for one home siding product, however, NAD recommended certain quantified and unquantified superiority claims be modified or discontinued.