BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/16/2024 - National Advertising Division Recommends Datarails Disclose Material Connection to The Finance Weekly Website for Endorsement, Rankings, and Reviews
New York, NY – August 16, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Datarails clearly and conspicuously disclose its material connection to The Finance Weekly website where endorsement, rankings, and reviews appear.
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8/15/2024 - National Advertising Division Finds Certain Claims for Online Corporate Formation Services Supported; Recommends LegalZoom Modify or Discontinue Others
New York, NY – August 15, 2024 – In a challenge brought by ZenBusiness, the National Advertising Division determined that LegalZoom provided a reasonable basis for certain claims regarding its online corporate formation services but recommended that it discontinue or modify others.
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8/13/2024 - National Advertising Division Recommends ASO Discontinue “up to 2x Faster Healing” Claims for Hydrocolloid Gel Bandages
New York, NY – August 13, 2024 – In a challenge brought by Johnson & Johnson, the National Advertising Division recommended that ASO LLC discontinue its “up to 2x faster healing” claims for its hydrocolloid bandages.
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8/08/2024 - National Advertising Division Finds Certain Deel Payroll and HRIS Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – August 8, 2024 – The National Advertising Division determined that Deel provided a reasonable basis for certain claims, but recommended that Deel modify or discontinue certain other claims, including comparative claims versus Rippling’s native payroll software, legal compliance, and customer support. -
7/30/2024 - National Advertising Division Finds Xfinity Internet Fast, Reliable, and “Powerful” Claim Supported
New York, NY – July 30, 2024 – The National Advertising Division determined that Comcast Cable provided a reasonable basis for the claims that Xfinity Internet is fast, reliable, and “powerful.”
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7/29/2024 - National Advertising Division Finds Certain Claims for Shark Detect Pro Supported; Recommends SharkNinja Modify or Discontinue Others
New York, NY – July 29, 2024 – The National Advertising Division (NAD) determined that SharkNinja provided a reasonable basis for certain modified claims and the claim that the Shark Cordless Detect Pro Auto-Empty System base “holds dirt and debris for up to 30 days.” However, NAD recommended that SharkNinja discontinue or modify certain “50% better dirt pick up” claims and comparative cleaning claims vs. other Shark vacuums.
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7/24/2024 - National Advertising Division Recommends Dr. Luke Healthcare Discontinue Treatment Claims for its Fungal Nail Renewal Product
New York, NY – July 24, 2024 – The National Advertising Division recommended Dr. Luke Healthcare discontinue certain claims for Dr. Luke’s Fungal Nail Renewal product, including health-related claims, natural claims, and claims that a doctor recommends the product or that it treats a medical condition.
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7/17/2024 - National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products’ Origin
New York, NY – July 17, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division determined that use of a flag image on product packaging for Kendal Nutricare’s Kendamil infant formula reasonably conveys a supported message about the products’ origin.
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7/16/2024 - In National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products
New York, NY – July 16, 2024 – The National Advertising Division has closed a Fast-Track SWIFT challenge regarding claims that GuruNanda’s coconut pulling oil products can “naturally reverse a cavity” and “reverse cavities.”
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7/15/2024 - National Advertising Division Refers Health-Related Advertising Claims for Prolacta’s Human Milk Fortifier to Regulatory Agencies
New York, NY – July 15, 2024 – The National Advertising Division will refer advertising claims made by Prolacta Bioscience for its Human Milk Fortifier to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for review.