BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/18/2024 - National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
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4/15/2024 - National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado oil.
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4/12/2024 - National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.
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4/11/2024 - HiSmile Appeals National Advertising Division Recommendation to Discontinue Certain Claims for its Teeth Whitening Products
New York, NY – April 11, 2024 – In a challenge brought by P&G, the National Advertising Division recommended that HiSmile PTY discontinue certain safety and comparative claims for its teeth whitening products, PAP+ Strips and V34 Color Correcting Serum.
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4/09/2024 - National Advertising Division Refers Shizhan Sun to the Federal Trade Commission and Social Platforms for Review
New York, NY – April 9, 2024 – The National Advertising Division has referred advertising claims made by Shizhan Sun, a mobile app software marketing company, to the FTC and social media platforms after the company failed to provide a substantive response to the National Advertising Division’s inquiry.
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4/04/2024 - National Advertising Division Refers HEPA and H13 Standards Claims for Afloia Air Purifiers to Regulatory Authorities for Further Review
New York, NY – April 4, 2024 – The National Advertising Division will refer advertising claims made by Homintell Inc. for various models of its Air Purifiers to the Federal Trade Commission (FTC) and other regulatory authorities for review after Afloia declined to participate in the industry self-regulation process.
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4/04/2024 - National Advertising Division Recommends Modified Disclosures for ForceFlex MaxStrength Trash Bag “25% More Durable” Claims; Glad Products to Appeal
New York, NY – April 4, 2024 – The National Advertising Division recommended that The Glad Products Company modify its “25% more durable” claims for Glad ForceFlex MaxStrength bags to include clear and conspicuous disclosures indicating the object of comparison is Glad’s own 13-gallon ForceFlex bags.
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4/03/2024 - National Advertising Division Recommends Charter Modify Certain Claims for Spectrum Business Wireless Internet Backup
New York, NY – April 3, 2024 – In a challenge brought by AT&T Services, the National Advertising Division recommended Charter Communications modify certain claims for its Spectrum Business Wireless Internet Backup service.
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4/02/2024 - National Advertising Division Recommends Planting Hope Discontinue Use of Registered Trademark Symbol in RIGHTRICE Advertising
New York, NY – April 2, 2024 – In a Fast-Track SWIFT challenge brought by Riviana Foods, Inc., BBB National Programs’ National Advertising Division recommended that Planting Hope Brands, LLC discontinue use of the registered trademark symbol in its advertising for RIGHTRICE.
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4/01/2024 - National Advertising Division Finds “Unbeatable 5G Reliability” Claim for Cox Mobile Supported
New York, NY – April 1, 2024 – The National Advertising Division determined that Cox Communications provided a reasonable basis for the claim that Cox Mobile provides “Unbeatable 5G Reliability” as well as other express claims about its host network and implied claims about third-party testing of Cox Mobile.