BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
5/16/2024 - National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued
New York, NY – May 16, 2024 – The National Advertising Division determined that HoldOn Bags has a reasonable basis to claim that its trash bags break down in compost environments, but recommended other claims be discontinued.
-
5/15/2024 - Following National Advertising Division Challenge Aroeve Voluntarily Discontinues Certain Claims for HEPA Air Purifiers
New York, NY – May 15, 2024 – Following a National Advertising Division challenge brought by competitor Vesync Corporation, Antadi LLC d/b/a Aroeve Direct voluntarily discontinued certain claims for its HEPA air purifiers.
-
5/09/2024 - National Advertising Division Recommends Amyris Clean Beauty Modify “Clinically-Proven” Claim for Biossance Squalane & Maine Algae Eye Cream
New York, NY – May 9, 2024 – The National Advertising Division recommended Amyris Clean Beauty modify its “Clinically-proven” claim to reflect that the “quick” and “visible” results relate only to hydration and “the appearance of fine lines.”
-
5/08/2024 - National Advertising Division Recommends Unilever Discontinue or Modify Certain Claims for Degree Advanced Antiperspirant
New York, NY – May 8, 2024 – The National Advertising Division recommended that Unilever discontinue claims that Degree Advanced completely prevents underarm sweat and sweat marks during intense exercise sessions, discontinue their side-by-side comparison with Old spice, and modify its "Samuel" commercial.
-
4/22/2024 - National Advertising Division Recommends Blueprint Test Preparation Discontinue Certain MCAT Score Improvement Claims
New York, NY – April 22, 2024 – The National Advertising Division recommended Blueprint Test Preparation discontinue certain express and implied claims made in connection with its four MCAT preparation courses, including claims that Blueprint students raise their MCAT scores by 15 or 13 points on average.
-
4/18/2024 - National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
-
4/15/2024 - National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado oil.
-
4/12/2024 - National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.
-
4/11/2024 - HiSmile Appeals National Advertising Division Recommendation to Discontinue Certain Claims for its Teeth Whitening Products
New York, NY – April 11, 2024 – In a challenge brought by P&G, the National Advertising Division recommended that HiSmile PTY discontinue certain safety and comparative claims for its teeth whitening products, PAP+ Strips and V34 Color Correcting Serum.
-
4/09/2024 - National Advertising Division Refers Shizhan Sun to the Federal Trade Commission and Social Platforms for Review
New York, NY – April 9, 2024 – The National Advertising Division has referred advertising claims made by Shizhan Sun, a mobile app software marketing company, to the FTC and social media platforms after the company failed to provide a substantive response to the National Advertising Division’s inquiry.