BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/28/2017 - ThermiGen Says it will Voluntarily Discontinue Certain Claims for ‘ThermiVa’ Device Following Challenge from Viveve
ThermiGen, LLC., said it has voluntarily and permanently discontinued certain advertising claims for the company’s ThermiVa medical device. -
3/24/2017 - NAD Examines Claims for JJCI Sunscreen Product; Recommends Advertiser Discontinue Certain Claims, Finds Certain Claims Supported
The National Advertising Division has recommended that Johnson & Johnson Consumer Inc., modify or discontinue certain claims made in print and broadcast advertising for its Neutrogena UltraSheer Dry-Touch Sunscreen SPF 100+ to avoid conveying a line claim. NAD also recommended the company discontinue claims that “no other sunscreen … feels better” and “best feeling sunscreen ever.” -
3/23/2017 - NAD Examines ‘Before-and-After’ Photos as Part of Challenge to Claims for NeoStrata’s Exuviance Products
The National Advertising Division has examined before-and-after photographs that that appeared in print advertising for two anti-aging products – “Exuviance Retexturing Treatment” and “Exuviance Body Tone Firming Concentrate” – made by NeoStrata, Inc. NAD determined that the advertiser provided adequate substantiation for the claims related to photos of one product, but not the other. -
3/08/2017 - NAD Recommends Beauty Science Group Modify, Discontinue Challenged Claims for ‘Hair La Vie’ Following Challenge by Brock Beauty
The National Advertising Division has recommended that Beauty Science Group, Inc., modify or discontinue challenged advertising claims for the company’s Hair La Vie dietary supplement. -
2/22/2017 - NAD Examines Pricing Claims at Wegmans Following Costco Challenge; Recommends Certain Modifications to Comparative Price Displays
The National Advertising Division has recommended Wegmans Food Markets, Inc., a mid-Atlantic grocery store chain, modify certain in-store comparison pricing displays following a challenge by Costco Wholesale Corporation. -
2/22/2017 - NAD Reviews Claims for Nautilus’ Bowflex TreadClimber, Recommends Advertiser Discontinue ‘All You Have To Do Is Walk’ Claims
The National Advertising Division has recommended that Nautilus, Inc. discontinue certain claims that state or suggest use of the company’s Bowflex TreadClimber will result in dramatic weight loss. -
2/14/2017 - NAD Recommends UltraBotanica Discontinue Challenged Claims for ‘UltraCur’ Curcumin Dietary Supplements, Including Bioavailability Claims
The National Advertising Division has recommended that UltraBotanica, LLC, the maker of UltraCur Dietary Supplements, discontinue all of the advertising claims challenged by Europharma, Inc., the maker of competing products, with the exception of a claim that notes curcumin, a key ingredient in UltraCur, is extracted from turmeric. -
2/07/2017 - NAD Recommends Reynolds Discontinue Certain Claims for Hefty Bags Following Clorox Challenge; Advertiser to Appeal Certain Findings to NARB
The National Advertising Division has recommended that Reynolds Consumer Products, LLC, discontinue advertising that conveyed certain comparative performance claims for the company’s Hefty brand trash bags, following a challenge by The Clorox Company, the maker of Glad trash bags. NAD further recommended that Reynolds discontinue its “Costs Less Than Glad” claim, a finding that Reynolds said it would appeal to the National Advertising Review Board (NARB). -
2/06/2017 - NAD Finds Jelly Belly can Support ‘Clinically Proven’ Claims for ‘Sports Beans,’ Recommends Company Discontinue a Formulation Claim
The National Advertising Division has recommended that the Jelly Belly Candy Company discontinue claims that the company’s Jelly Belly Sports Bean Energizing Jelly Beans are “Scientifically Formulated to Maximize Sports Performance.” -
2/01/2017 - Shenzhen ZhiYi Technology Modifies, Discontinues Claims for ILife Robotic Vacuum Following NAD Inquiry
Shenzhen ZhiYi Technology Co., Ltd., the maker of the iLife A4s robotic vacuum cleaner said it has permanently discontinued certain claims for the product made in advertising on Facebook and at Amazon.com.